You know that search engine optimization is important, but do you ever wonder what SEOs actually do on a day-to-day basis? SEOMoz provides biennial answers to this question with their massive SEO industry survey. The report is full of great information for SEOs and the people that hire them, from demographics to tools to average salary. Today I’m going to focus specifically on the content marketing tactics that SEOs use to get the job done.
The top 10 inbound marketing actions SEOs spend their time doing:
From a tactical perspective, what do SEOs actually do? Respondents were asked which activities they spend more than half of their time doing. Answers below are listed in terms of % of respondents.
76% Social: set up/ran a Facebook business page
74% Analytics: analyzed/tracked site speed and page-load times
69% Competitive: analyzed competitors’ content for inspiration/opportunities
64% Social: set up a Google+ business profile
63% Analytics: analyzed [not provided] data in Google Analytics
59% Content: started a new blog or invested heavily in blogging
58% On-page: used rel=”canonical” to control duplicate content
57% Analytics: employed conversion tracking to improve ROI
55% SEO: focuced on local SEO: Google Places, local keyword targeting, etc.
SEO content breakdown
When it comes to content, blog posts, social media and articles/guides top the list for SEOs.
73% Blog posts
69.7% Social Media Content
68.8% Articles and guides
38.2% Images (graphics, photography, etc.)
21.1% Polls and surveys
20.8% White papers
8.6% Audio, music and/or podcasts
Social media tools used by SEOs
Facebook is the reigning king when it comes to social media tools used by SEOs, but Twitter is close behind and Google+ is making serious headway, probably due to the known benefits of Google Authorship.