Microsoft ‘Bings’ It On
September 10, 2012 Digital Marketing
Taking a hint from the soft drink world, Bing is challenging the public to a ‘taste’ test. Bing’s opponent? The reigning search king Google. The challenge, cleverly titled Bing …
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Category: Digital Marketing
Reporting, practical guides and reviews from the lonelybrand desk.
Category: Digital Marketing
Retail Websites, Not Google, First Stop for Online Shoppers
August 30, 2012 Digital Marketing
There are a million ways for consumers to start the online shopping process, from email to social media to good old fashioned recommendations from friends and family. As it …
Etsy MBA: How Etsy Promotes Entrepreneurship (infographic)
August 29, 2012 Digital Marketing
Online storefront Etsy provides an effortless ecommerce layout to promote and sell handcrafted, vintage, and re-purposed items. But Etsy users aren’t stopping there. Ebay remains a popular selling outlet …
57% of Apparel Purchases Influenced by Online Activity
August 28, 2012 Digital Marketing
With online exclusive coupons and offers like free shipping, e-tailers are firmly establishing their place in retail realm. But is their threat enough to put brick-and-mortar retailers out of …
Top Tech Brands Get Political With Election 2012 Tools
August 28, 2012 Digital Marketing
Technology has certainly found its place in politics over the past four years, as is especially apparent come election season. Be it for traffic, data mining or a means …
Luxury Brands Plan to Turn Their Focus to Digital
August 27, 2012 Digital Marketing
We know that digital marketing is an essential area to include in a brand’s marketing strategy, and it seems that luxury brands are realizing it too. According to a …
5 Ways to Boost Your Brand’s Video Visibility
August 22, 2012 Digital Marketing
Videos have become a large part of brands’ digital marketing strategies. Spinx Web Design predicts online videos will soon be able to attract 90% of online traffic, which explains …
Social Film ‘The Beauty Inside’ Defiantly Engages Facebook Users
August 22, 2012 Digital Marketing
Intel & Toshiba present ‘The Beauty Inside’, a global social film by Drake Doremus that fully utilizes social media in a notable way. Content is created by the audience …
Few Hotels Have Reservations About the Digital Space
August 20, 2012 Digital Marketing
After a decade of impressive online growth, the hospitality industry is beginning to recognize the benefits to having a mobile and social presence. In 2000, only 1% of bookings …
Real-Time Search and the Changes It Brings to the Internet
August 9, 2012 Digital Marketing
Digital moves pretty fast. If you don’t stop and look around once in a while, you could miss it. – Not Ferris Bueller If the “first social Olympics” have proved …
Is Google Building the Ultimate Online Marketing Platform?
August 6, 2012 Digital Marketing
There seems to be something big cooking over at Google Labs these days. Well aware that the future of online display advertising revolves around social, the search giant not-so-quietly scooped …
CityMaps is the Latest in City Navigation
August 1, 2012 Digital Marketing, Mobile Marketing, Startups
Groupon, LivingSocial, MetroMix, Twitter…the list goes on and on. Which other sources do you consult before creating your coveted leisure plan? What if you could avoid the bookmark buildup …
Social Data Impacts CMO Forecasting
July 31, 2012 Digital Marketing
According to a new study by Bazaarvoice, CMOs are increasingly influenced by social data, so much so that it impacts their forecasting. The study, entitled “Chief Customer Advocate: How …
Laughing Out Loud: Some of the Funniest Digital Advertising Campaigns
July 26, 2012 Digital Marketing
As the web has experienced burgeoning growth over the past ten years or so, we’ve seen a simultaneous increase of online brand presence, advertising, and marketing efforts alongside it. …
The Convergence of Media, Minds & Metrics
July 25, 2012 Digital Marketing
In this era of multiple devices, channels and screens, digital media can seem like hodgepodge of interactive elements. Building a successful marketing program means bringing everything to one table: the …
Web Development Tops Marketers’ List of Digital Tactics
July 11, 2012 Digital Marketing
Despite recent progress from the mobile and social corners of the ring, web development continues to dominate among digital marketing tactics. It’s always interesting to see how brands manage …
C-Level Execs Report Using Location-Based Apps Daily
July 3, 2012 Digital Marketing
If you have a preconceived notion about the people who use location-based apps, some recent study findings might surprise you. According to JiWire’s quarterly Insights report released in April, 70% …
Dish Network’s Auto Hop Threatens Advertisers
June 27, 2012 Digital Marketing
Dish Network introduced the Auto Hop to their Hopper HD DVR last month, resulting in outcry from many of the major TV networks. The feature allows users to view …
IBM Study Finds Good IT-Marketing Team Relationships Are Key to Success
June 26, 2012 Digital Marketing
According to a recent study conducted by IBM, companies aren’t doing enough to bring their marketing and IT teams together to take advantage of the digital space. The study, …
Coca-Cola, Ford Endorse Facebook Following GM’s Pull-Out
June 25, 2012 Digital Marketing
After GM pulled its advertising from Facebook just days before its IPO debut, marketers everywhere found themselves bombarded with articles detailing why Facebook ads don’t work. After a steady …
Bing’s Content Qwiki
June 19, 2012 Digital Marketing
Bing is revamping the way we search by teaming up with the New York-based startup Qwiki. Introduced last Tuesday, the qwikis are now showing up on Bing search results …
Kidnapped Chicagoan Campaign Sends Transit Riders to Social Media of the Minute
June 19, 2012 Digital Marketing
If you’ve boarded any form of public transportation in Chicago in the past two months, chances are you’ve crossed paths with the Kidnapped Chicagoan, a conversation starter of a campaign advertising …
What iOS 6 Facebook Integration Means for Marketers
June 12, 2012 Digital Marketing
According to Facebook, yesterday’s WWDC announcement from Apple is “great news for Facebook users and iOS and Mac OS X developers.” But where does that leave marketers? A look …
C-suite Execs Clash When it Comes to Digital Spending
May 23, 2012 Digital Marketing
The C-suite is facing an uphill digital battle. A new study from McKinsey dubbed “Minding your digital business,” looks at how C-suite executives view three big trends in digital business: …
5 Apps For Marketers On The Go
March 22, 2012 Digital Marketing
Looking to stay in the know about digital marketing between meetings, assignments and events? These 5 options can you keep you plugged in right from your mobile device. While …