Category: Digital Marketing

When your income is tied to the success of your ecommerce site, you need to focus on all the elements of it, especially when it comes to site search.

If you want your IT company to bring in more business, you have to promote it.

A law firm must create a brand image that the consumer associates with these characteristics. This is where digital marketing enters the equation.

Cinco de Mayo, Kentucky Derby, May the 4th, all are great opportunities for real-time marketing. Take a look at our favorite picks from the weekend.

Don't go looking for a brand crisis, but the occasional sticky situation can provide a great opportunity to learn.

Business consultants must be very strategic in their approach to branding and marketing. Why? Everyone believes they are a consultant.

NIVEA's Interngram challenged Instagram aficionados with the opportunity to win one of three internship positions in Europe.

Heartbleed impacts 66% of all web sites. Learn what you need to do right now as a marketer to protect yourself and your clients.

You may crave Taco Bell breakfast after reading this, but their campaign is that good.

March Madness is an ideal event for all marketers. Out of all the awesome campaigns this year, here's our final four.

As part of a last-ditch effort to save the Eighth Wonder of the World, Astrodome supporters are showing their love with #SaveTheDome selfies.

According to Adobe’s Digital Index, digital video consumption is set to explode in 2014. How can your brand take advantage of this?

That’s right, the World Wide Web turns 25 this year. To celebrate this momentous occasion, here are ten key moments from the history of the World Wide Web.

Could the new "Milk Life" campaign help with slumping sales and interest?

What is the future of privacy on the internet? Will your data be shared? Or will you be the only one with access to your data?

If you find you're still strapped for ideas, find some St. Patrick's Day promo inspiration in these ideas.

With suggested flavors like Kitten, it's safe to say the Lay's "Do Us a Flavor" campaign is completely out of control.

Local business customers say that certain site features aren't that important, but that doesn't mean you should ignore or disregard them altogether.

BrightLocal compiled a list of the top 10 elements consumers want from a local business site. Here are the essentials your site should have and why.

Many of the thought leaders brands employ have forsaken the very things that made them influential. Learn why you need to set your brand advocates free.