Many brands have tried to market to Millennials and many have failed. Here are some of the most epic attempts to reach Millennials.
Month: October 2014
Sometimes when it comes to content, the best way is the hard way. No one exemplifies this better than rock band OK Go.
The trailer for "Avengers: Age of Ultron" leaked early. Marvel's response offers a master class in the correct way to handle bad situations online.
There are a lot of ways to respond to negative reviews. We list some of the worst ways brands and small businesses react to criticism.
Building a brand name in the wedding business can be tricky. Get some tips on great ways to build your wedding brand name.
You know your brand needs a mobile strategy. To get you started, here are 6 ways brands can use mobile to drive sales.
LinkedIn Publisher, the publishing platform that’s built into the LinkedIn website, recently became available for all users of the business networking site.
Everyone has access to publishing an enterprise blog, but are marketers creating interesting, engaging, and informative content that drives results?
It's easy to ape the voice of a successful brand on social media. But to succeed on social, you need to create your own, unique brand voice.
20th Century Fox has created a fun, winning Twitter campaign with "Mariachi My Tweets."
Just about any one can start a new business or acquire a an existing one. But it takes work to make that business successful. A good business owner develops …
McDonald's has had a tough couple of years. Can a new "authentic" ad campaign turn things around?
To succeed in marketing a law firm nowadays, you need to have great digital marketing. Here are some tips to help law firms get ahead on the Internet.
Want to do Facebook right? Follow these five great Facebook pages to see how to do FB right.
As native advertising becomes more popular, more examples of how it can go horribly awry emerge. Here are some native advertising horror stories.
These social movements are great examples of just how much social media is changing the world.
Cracked went from print failure to digital success. How has Cracked become one of the best content sites in the world?
With Pin Picks, Pinterest looks to curate its own content and build increase its value to brands and users alike.
Before you engage in a campaign targeted at men, or women, make sure your gendered marketing isn't sexist marketing.
When content marketing, social media, and crowd-funding work in concert, they can build some cool stuff, like a museum.
In the social media era, brands can no longer afford to ignore customer service. Learn why investing in great customer service is more important than ever.