Many brands have tried to market to Millennials and many have failed. Here are some of the most epic attempts to reach Millennials.
Month: October 2014
Sometimes when it comes to content, the best way is the hard way. No one exemplifies this better than rock band OK Go.
The trailer for "Avengers: Age of Ultron" leaked early. Marvel's response offers a master class in the correct way to handle bad situations online.
There are a lot of ways to respond to negative reviews. We list some of the worst ways brands and small businesses react to criticism.
Building a brand name in the wedding business can be tricky. Get some tips on great ways to build your wedding brand name.
You know your brand needs a mobile strategy. To get you started, here are 6 ways brands can use mobile to drive sales.
LinkedIn Publisher, the publishing platform that’s built into the LinkedIn website, recently became available for all users of the business networking site.
Everyone has access to publishing an enterprise blog, but are marketers creating interesting, engaging, and informative content that drives results?
It's easy to ape the voice of a successful brand on social media. But to succeed on social, you need to create your own, unique brand voice.
20th Century Fox has created a fun, winning Twitter campaign with "Mariachi My Tweets."