How Not to Market to Millennials
October 31, 2014 Digital Marketing
Many brands have tried to market to Millennials and many have failed. Here are some of the most epic attempts to reach Millennials.
Month: October 2014
OK Go Proves That When it Comes to Great Content, the Hard Way Is the Best Way
October 30, 2014 Content Marketing
Sometimes when it comes to content, the best way is the hard way. No one exemplifies this better than rock band OK Go.
Avengers 2 Trailer Leak: Marvel and Disney’s Brilliant Response
October 29, 2014 Social Media Marketing
The trailer for "Avengers: Age of Ultron" leaked early. Marvel's response offers a master class in the correct way to handle bad situations online.
Negative Review Nightmares: How Not To Respond to Criticism
October 27, 2014 CRM
There are a lot of ways to respond to negative reviews. We list some of the worst ways brands and small businesses react to criticism.
Building a Brand Name as a Wedding Services Provider
October 24, 2014 Digital Marketing
Building a brand name in the wedding business can be tricky. Get some tips on great ways to build your wedding brand name.
6 Ways Brands Can Use Mobile to Drive More Sales
October 23, 2014 Mobile Marketing
You know your brand needs a mobile strategy. To get you started, here are 6 ways brands can use mobile to drive sales.
6 Ways to Benefit From LinkedIn’s Publishing Platform
October 22, 2014 Content Marketing, Social Media Marketing
LinkedIn Publisher, the publishing platform that’s built into the LinkedIn website, recently became available for all users of the business networking site.
Frightening Facts About Enterprise Blogs
October 21, 2014 Content Marketing
Everyone has access to publishing an enterprise blog, but are marketers creating interesting, engaging, and informative content that drives results?
Crafting a Unique Brand Voice on Social Media
October 20, 2014 Social Media Marketing
It's easy to ape the voice of a successful brand on social media. But to succeed on social, you need to create your own, unique brand voice.
20th Century Fox Creates Buzz with Mariachi My Tweets
October 17, 2014 Social Media Marketing
20th Century Fox has created a fun, winning Twitter campaign with "Mariachi My Tweets."
Freebies for Brand Awareness
October 16, 2014 Digital Marketing, Social Media Marketing
Just about any one can start a new business or acquire a an existing one. But it takes work to make that business successful. A good business owner develops …
McDonald’s Takes a Stab at this “Authenticity” Thing
October 14, 2014 Content Marketing
McDonald's has had a tough couple of years. Can a new "authentic" ad campaign turn things around?
Digital Secrets of Brand Name Law Firms
October 13, 2014 Digital Marketing
To succeed in marketing a law firm nowadays, you need to have great digital marketing. Here are some tips to help law firms get ahead on the Internet.
5 Great (Real) Facebook Pages to Follow Today
October 10, 2014 Social Media Marketing
Want to do Facebook right? Follow these five great Facebook pages to see how to do FB right.
Native Advertising: 3 Horror Stories
October 9, 2014 Content Marketing
As native advertising becomes more popular, more examples of how it can go horribly awry emerge. Here are some native advertising horror stories.
Social Media and Social Change: The True Power of Social
October 8, 2014 Social Media Marketing
These social movements are great examples of just how much social media is changing the world.
How Cracked Became One of the Web’s Best Content Sites
October 7, 2014 Content Marketing
Cracked went from print failure to digital success. How has Cracked become one of the best content sites in the world?
Pinterest Scares Up Content With Halloween Pin Picks
October 6, 2014 Content Marketing, Social Media Marketing
With Pin Picks, Pinterest looks to curate its own content and build increase its value to brands and users alike.
The Pitfalls of Gendered Marketing
October 3, 2014 Digital Marketing
Before you engage in a campaign targeted at men, or women, make sure your gendered marketing isn't sexist marketing.
Marketing Lessons from the Museum That Content Marketing Built
October 2, 2014 Content Marketing
When content marketing, social media, and crowd-funding work in concert, they can build some cool stuff, like a museum.
Why Social Media Has Made Customer Service More Essential Than Ever
October 1, 2014 CRM, Social Media Marketing
In the social media era, brands can no longer afford to ignore customer service. Learn why investing in great customer service is more important than ever.