Month: July 2013
Chipotle’s been making headlines in the social space for the last week or so. First, when their Twitter account was “hacked,” and then again when they stepped forward and …
Vine and Instagram video have a combined age of just nine months, but both are already making waves in the world of social media promotions. So far we’ve seen …
If you’re a restaurant looking to get more diners, but haven’t tried using a text-based marketing strategy, you and your customers are missing out. An incredible 98% of all SMS …
As an Internet user you’ve definitely received both transactional and bulk emails, but as a brand marketer do you know the differences between the two? The messaging, format and …
Now that Pinterest has become a typical part of many brand marketers’ social media strategy, new techniques and board ideas are harder to come by. It can be hard …
In a blog post published late last week Pinterest announced that they will begin to “suggest personalized pins and boards based on websites you go to that have the …
Remember the good laugh we all had last May when Facebook made its disappointing Nasdaq debut? The beatings that continued throughout 2012 earnings calls, or when the tech press …
Content marketing is essential for B2B brands. It’s an excellent way for brands to establish their expertise in a given industry and then acquire leads because of it, but …
Since Oreo scored a touchdown with its timely Super Bowl social messaging, brands everywhere have had real-time marketing and newsjacking on their radar. What a lot of them fail …
We know from experience that social networks like Twitter and Facebook can result in purchases, conversions and other meaningful results for B2B and B2C brands alike. But that doesn’t …
You can’t spend too much time on TechCrunch without running into metrics like time on site and unique monthly visits. While both of these measures are valuable to the …
LinkedIn ads have been around for years, but until now any sponsored content on the professional platform was restricted to the ad-heavy sidebar. Starting this week though, LinkedIn advertising …
We’ve been talking about video a lot lately, especially how it’s affecting the content marketing landscape for B2B brands. Video is a good way to pare down dense content …
Just 6% of online US adults are using Reddit to discover and share links, but thanks the unrelenting enthusiasm of that small user base, it’s become an undeniably powerful tool for …
When it comes to B2B content marketing, video is beginning to shove white papers out of the spotlight. According to a new B2B Content Marketing Report sponsored by Spice Works, …
If you’re a Gmail user, you might have noticed that your inbox got a bit of a makeover this week. The “new inbox” as they’re calling it is an …
AdAge recently brought some good news to brand marketers, especially those operating on a hyperlocal level. Foursquare has begun rolling out post check-in ads to its users. So far, …
You can launch as many projects on Kickstarter as you like, but if you don’t get the word out about them, you won’t stand a chance of meeting your …
When establishing an email marketing strategy, there’s always one hurdle that every brand has to overcome: single or double opt-in? It’s a debate that’s been going on since the …
Every time I log in to LinkedIn, it looks a little bit more like a digital magazine. I’ve even started to visit the site not to tweak my resume …
We know that social media holds considerable sway over our purchasing decisions. A study last year showed that blogs alone had influenced purchases made by 61% of respondents. But …
You’ve probably noticed by now that Instagram video exists. In the weeks since its debut, I’ve seen my fair share of the following: coffee swirling in its cup, dogs …
When Pinterest became the social media darling of 2012, it eclipsed a lot of its competitors, and became the new go-to social network for brand marketers everywhere. Although Pinterest …
In a previous post we speculated on what Twitter’s ad exchange could mean for brands. As is generally the case when it comes retargeting, privacy concerns have arisen among …
We know that visual content is the heart of content and social media marketing. But, if you’re not experienced with Photoshop, you might not have time to master the …
There’s a lot of buzz in Chicago these days about Divvy, the new bike-sharing program that launched in June. The branded blue bikes are a marketing tool all on …
How often do you visit your dusty old Google Plus profile? Even with Google’s handy dandy multiple accounts feature, I navigate to my G+ feed let’s see…approximately never (outside …
Brands who may have been hesitant to jump on the Vine bandwagon have begun experimenting with short-form video thanks to the introduction of Instagram Video. Of course, having a …
Travel companies tend to be badmouthed in a big way in the social space. Everyday passengers and celebs alike are quick to turn to Twitter to voice their complaints …
You’ve heard by now that content marketing is “the next big thing” for brands in the digital space. As you can probably guess, a key part of executing content …
