Month: July 2012
According to a new study by Bazaarvoice, CMOs are increasingly influenced by social data, so much so that it impacts their forecasting. The study, entitled “Chief Customer Advocate: How …
We’ve all experienced the spammy side of SMS – that 3am “FREE BEST BUY GIFT CARD” text with no choice to opt out. But there is actually a bright …
Google Ads are a common and popular tactic in every digital marketer’s arsenal. Yes, it’s possible to create organic traffic with the help of SEO tactics, but pay-per-click ads …
Has your brand embraced Instagram as a marketing tool? Whether you’re using the app for contests or to shed some light on your company culture, adding your filtered photo …
Before fan magazines became the norm and newspapers began to run information about movies, filmgoers relied heavily on their local theater(s) to advertise new and special films as they …
A host of community-based e-commerce, travel and social sites have cropped up in the last few years, but few are offering what Airbnb offers. The site, founded in 2008, …
Consider yourself a beer snob? Your water-beer drinking compadres just don’t understand, do they? Now you can leave them to post about their mainstream beer on mainstream social networks, …
According to the old saying, there’s no such thing as bad press. I’m certain that there are a few brands that would beg to differ, but it is true …
As the web has experienced burgeoning growth over the past ten years or so, we’ve seen a simultaneous increase of online brand presence, advertising, and marketing efforts alongside it. …
There have been plenty of times when I have sat at a restaurant alone, not-so-patiently waiting half an hour for my friend who claims to be “5 minutes away.” …
In this era of multiple devices, channels and screens, digital media can seem like hodgepodge of interactive elements. Building a successful marketing program means bringing everything to one table: the …
Customer Relationship Management has been a popular topic of late, particularly when a brand fails to resolve issues with customers or fails to be transparent about the way they …
Digitally-native Millennials are the next driving force in change around the world. Nearly 80 million strong, a few Millennials are already household names. But this same group of rising …
How are brands retaining customers? Carousel30’s research indicates that 85% of marketers have customer retention strategies, and although there are trends among the strategies, the budgets allocated for them …
For over a year now the Zaarly team has plugged away at its mission to revolutionize local commerce. I, for one, take every on-and-offline instance to banter on about …
In the early days of Hollywood, what were once humble, if primitive, nickelodeons soon evolved into beautiful, opulent theaters. They became gorgeous picture palaces that could easily seat thousands …
Twitter’s recent logo change is just the most recent instance of a brand adjusting their logo to reflect new ventures and adjusted company image. The Logo Company explored this …
The TV viewer of the future is equipped with two screens – and that’s not necessarily a bad thing. A new study from Pew Research reveals that 25% of …
According to new research by Marketing Zeus, the majority of adults still do not trust companies to protect their privacy online. Protecting their online privacy remains a top concern …
During my freshmen year of college back in 2007, I had a friend who had taken a video with which we believed we could go viral and be the …
Google+ has gotten more than its fair share of ribbing by the greater social media public, but according to the American Customer Satisfaction Index E-Business Report, it is at …
If there was ever a NSFW social media site, it’s LittleMonsters.com. A week after the official launch of Lady Gaga’s own social network, the memes are going strong and …
According to a recent study from Domo and CEO.com, CEOs are participating in social media channels significantly less than the general public. In fact, 70% of CEOs have no …
Android users are accustomed to waiting on apps, and features within apps, to come along later than iPhone counterparts, but at least tthe Songza wait is over. Songza, the …
Last week Facebook announced what they’re calling “the largest software development kit update in Facebook history.” Facebook SDK for iOS 3.0 Beta is the key iOS app developers need to integrate …
Two years after the Hudson Motor Car Company premiered its Hudson Super-Six automobile, a Hudson dealership took the opportunity to promote the car and draw in business. Haines-Thompson created …
What would a hipster festival like Pitchfork be without an aesthetically-pleasing iPhone app? For the second year in a row the team behind scheduling app Diacarta partnered with Pitchfork …
In this post-Walkman era, we don’t always have a radio on our person, causing quite the insurmountable inconvenience for NPR devotees like myself. Lucky for us, there are a …
Earlier this year, we took a look at Rovio’s successful and creative partnering of Angry Birds with NASA. Not only has the Angry Birds Space app proven to be …
Summer is here and the heat wave has (hopefully) passed. There are no more excuses to put off your fun-in-the-sun summer activities, and we’ve got a great set of …
