There’s an App for That: Shoebox
October 31, 2011 Mobile Marketing
Remember those far away days of film and photo prints, you know, on actual paper? If you’re over the age of 20, you probably have a shoebox full of …
Month: October 2011
Brand Engagement With Tumblr
October 28, 2011 Content Marketing
I recently spoke at the Chicago Marketing Research Association, hosted at Catalyst Ranch, on social engagement and tactics to generate activity with direct correlation to ROI. I received a key attendee question that I …
Best Landing Page Designs: Wow Bao
October 27, 2011 Content Marketing
If you've strolled through Water Tower Place in Chicago your nose has probably been tantalized by the smell of Wow Bao's hot asian buns. Turns out their landing page …
Social Media for Executives: The Hour a Day Plan
October 26, 2011 Social Media Marketing
This blog post is based on a great question we came across on Quora: What are the best social media practices for executives to put into practice for one …
Scarcity, Focus and Creative Flow Limit Content Marketing Among Top Execs
October 25, 2011 Content Marketing
Content marketing, pull marketing, inbound marketing. They’re all terms for creating and distributing thought leadership – the idea of sharing helpful insight and experience in exchange for potential new …
There’s an App for That: Insurance Round-Up
October 24, 2011 Mobile Marketing
In this week’s edition of There’s an App for That we take a look at a collection of insurance industry mobile apps. Some take a stab at expected functions like …
Lessons From Fashion Bloggers
October 21, 2011 Content Marketing
Relatively unknown fashion bloggers represent a catalyst for change and a new source of inspiration. Individuals with a small following and similar tastes are appealing. It's a lot harder …
Farmville Killed the Soap Star
October 20, 2011 Social Media Marketing
Something very interesting happened in last two years and a mainstay of American culture began fading into the background. Soap operas are disappearing off the airwaves. Most nine-to-fivers never …
Daily Deals May Cause Long Term Side Effects for Hospitality
October 19, 2011 CRM
Groupon and other daily deal websites are now among Wall Street’s favorite companies to hate due to slowing growth, decreased valuation and accounting mishaps. Thanks to Groupon’s public filings we’ve taken …
In B2B Organic Search Knowing is Half the Battle
October 18, 2011 B2B Marketing, Digital Paid Media
Can you describe what your firm does in a few key words or phrases? How about a page of them? We wanted to know how many advertising, marketing and …
Google Demands Landing Page Quality and Awards Compliance
October 17, 2011 Digital Paid Media
As if you needed another reason to improve your landing page optimization. Google AdWords recently announced search algorithm tweaks that consider landing page quality when awarding juicy Quality Score goodness. It’s …
Is Your Brand a Millennial Enabler?
October 14, 2011 Social Media Marketing
At lonelybrand, we’re all about learning and growing through digital tools. And we’re firm believers in learning by doing. That’s why we’ve invited the youngest employees to voice their …
Research Reflects IBM Study on CMO Uncertainty
October 13, 2011 Content Marketing
Marketing execs are beginning to feel the pressure of the digital divide. We’ve witnessed a dramatic shift from traditional to digital media, and this metamorphosis has CMOs concerned about adapting to an …
There’s an App for That: GoGoCMO
October 12, 2011 Mobile Marketing
Who says mobile apps can’t help C-levels take on big challenges? GoGoCMO was built to help marketing decision makers access the information they need on the go. The app …
Data Shows Regular Email Marketing Reduces B2B Sales Cycle for Agencies
October 11, 2011 B2B Marketing, CRM
They call it lead nurturing for a reason – developing leads into actual business takes time and effort. That effort is compounded when services are on, shall we say, …
What Apple’s iOS 5 Means for Marketers
October 10, 2011 Mobile Marketing
It turns out that three months of iPhone 5 rumors amounted to nothing more than hopeful anticipation, but hey, there’s still a bright side: iOS 5. Apple’s new operating …
Best Landing Page Designs: Skittles
October 7, 2011 Content Marketing
Whether it’s on purpose or a happy accident, when consumers land on your page, you’ve got a limited amount of time to reel them in. A well-structured landing page is key …
There’s an App for That: Colgate SmileCapsule Photo Slideshow
October 6, 2011 Mobile Marketing
This week’s featured app is Colgate® SmileCapsule. The handy photo-based application transforms a users’ iPhone into a fully customizable slideshow generator. The app’s allows users to choose from an …
Kred Pinpoints Influencers & Communities
October 5, 2011 Analytics and Insights
Lady Gaga has 14,161,587 Twitter followers. That’s a whopping level of influence, but good luck getting her to mention your brand in a tweet. And what does Lady Gaga …
The Social Parameters of Email Marketing
October 4, 2011 CRM
With hoopla surrounding recent changes to Facebook and bloggy-bloviation about newcomer Google+ the digital landscape feels more precarious than usual. This persistent evolution may leave some marketers wondering how best to …
BlackBerry, Apple iOS Tied in Marketing Exec Usage Study
October 3, 2011 Mobile Marketing
Is there a marketing/communications industry standard for smartphones? The CMOs of the world guide marketing strategies that touch millions of lives every day. We wanted to know what they …