Category: Marketing
Maintaining a YouTube account isn't quite the same task as maintaining other social presence. Is your brand making these YouTube mistakes?
Rumors on social networks can quickly explode to every corner of the net. Let’s take a look at how a few brands successfully refuted nasty online gossip.
When brands are pushed to join social networks too quickly, mistakes are bound to happen. These three social media mistakes are so common, brands often don't know they've made …
Lebron James returned to the Cleveland Cavaliers last week. How did brands react?
Fitness Instagram accounts provide a whole new way to reach audiences and create brand advocates.
Craft beer uses unconventional, but effective techniques on social media to take on big brewers. Learn a few of these techniques in this article.
Don't know how to respond to a "Negative Nancy" on your Page? Here's how to handle negative comments on Facebook.
Confirmation bias can keep you from recognizing problems with your campaigns. Learn to overcome confirmation bias for more successful digital marketing.
Getting ready for a back-to-school marketing campaign? Check out five brands who do back-to-school marketing right.
Facebook recently got into hot water over its emotional manipulation study. What lessons on marketing ethics can marketers glean from Facebook's mistake?
The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.
If your office is a great place to work, letting your fans know about what makes you great can help build brand loyalty, and drive engagement.
To better engage your audience with Facebook promotions, we look at a few great examples.
The National Archives are bringing patriotism to social media with their Independence Day Instagram challenge.
How do you choose the right crowdfunding site for your business? We take a look at some of the top crowdfunding sites to help you get your campaign rolling.
Every brand wants to create funny content, but very few do so successfully. Learn how to up your funny content game with tips from comedy pros.
How can you get your business's Facebook event to stick with your audience? Here are three tips to get you started.
In 2012, 5.3 million display ad impressions were served, but 3 in 10 were never viewable. Yahoo Prime View looks to make display ads more effective.
If you've avoided the Facebook Pages Manager app in the past, now is the time to give it another shot.
Not every new social media site or app is a winner. Read the cautionary tale of Yo, and learn why sometimes its better to look before you leap.
No matter what kind of business you’re involved with, doing good for others can involve more than just writing a check and putting it in the mailbox.
DailyBurn focuses on providing its subscribers with more than just video workouts, but an engaged online community that helps support their product.
When Facebook introduced partner categories, advertisers were thrilled. Before blindly embracing these targeting options, though, consider these tips.
Can Amazon crack the smartphone market with the Fire Phone? Learn why they think they can.
Ad exchanges are a great way for marketers to find new audiences. With a little research, you can find one that’s a great fit for your brand.
With the launch of Slingshot, has Facebook built a better Snapchat? Or will Slingshot crash and burn?
We know, you're used to creating static content. To help, we've found a few interactive content tools that will help you build four common types of engaging content.
Which brands are winning the World Cup of Content Marketing? We spotlight five brands with great World Cup marketing.
It feels like we've followed Visually from the beginning. Now, with a site refresh under their belts, we're covering their landing page design.
Interactive content is king. Now, it's time for marketers to adapt. We've found great examples from a variety of brands to get you inspired.
