Category: Marketing
The popularity of the Ice Bucket Challenge has led some brands to accept it purely for marketing purposes. These three brands brought attention back to ALS.
Why has the ice bucket challenge been so successful and what can marketers learn from its success?
Shark Week comes but once a year. Learn how brands took advantage of the feeding frenzy this year.
Shareability is incredibly important. However, problems arise when content producers think about shareability first and quality second.
Facebook recently launched ad scheduling, a process where marketers can target messages to be delivered at certain times during the day.
In recent years, the maker and DIY movements have exploded. What can marketers learn from people who build everything themselves?
Facebook introduces Mobile Ads Manager, making ad management, targeting and boosting more accessible to admins on the go.
Gatorade and DC Comics have teamed up to create a winning interactive content campaign based around superhero athletes.
Is it okay for a brand to have a Facebook page that doesn't have any actual content? Short answer: No. For the long answer, read on.
When you call them fans, followers, or customers, you handicap your ability to communicate with them. Try "people" instead.
Sharing pins has just gotten easier and more interactive. Pinterest messaging now allows users to share and chat about pins privately.
What is Saved You a Click and what does it have to do with your content marketing strategies? Learn more here.
Is Reddit advertising worth adding to your social advertising strategy? We spoke with some Reddit vets. Here's what they had to say.
The quickest path to real value in YouTube video marketing lies in forging authentic, engaging relationships with YouTube influencers.
How are brands in the book industry surviving and thriving in this digital world? They're using social media as a tool.
Remember high school essay writing? The things you learned about writing in high school make a good guide for creating great blog entries.
The 20% text rule has prevented users from being bombarded with text-heavy ads. It's also become a problem for pages looking to celebrate the past.
SocialRank has opened up the ability to search and measure your Twitter followers quickly and easily.
Coca-Cola is trying to monetize its Twitter presence with a new campaign that lets you buy a friend a Coke. The campaign is called "Tweet-a-Coke."
Facebook’s organic reach issues don’t have to drag down your social marketing scheme. These five changes will do wonders for your reach.
San Diego Comic-Con has become a huge event. Many pop culture content campaigns are launched each year at SDCC. We take a look at a few from this year.
The trick to effective social media recruiting is balancing recruitment with regular content, either through a Facebook careers page or careers-focused content.
Alumni of the various incarnations of "Star Trek" have dominant social media presences. Learn how your marketing can boldly go where it's never gone before.
One of the biggest back-to-school marketing challenges is connecting with youth. That’s where mobile and social marketing have become integral.
Facebook has recently made moves to become your de facto content portal. Its latest is "Save," a feature that lets you save content to read later.
The most successful brand marketing strategy is understanding your target audience and marketing your company so it fits their lifestyle. Sound easy? It’s not.
Some of the best Twitter accounts are fake. Read about five fun parody Twitter accounts, and learn what lessons marketers can learn from them.
The Reynolds Wrap social team shared Weird Al's "Foil" on their own Facebook page as a boosted post. The response they got was overwhelmingly positive.
Yesterday, Facebook announced that it would be testing this new buy button with a handful of small and medium-sized businesses in the U.S.
When it comes to content, you can curate or create. How do you choose which is right for your brand? We explore the pros and cons to each approach.
