It’s a little depressing, but according to some polls, up to 70% of American workers hate their jobs. Many American workers hate their bosses, don’t think they get paid enough, and are just overall unhappy with what they do from 9 to 5 everyday. However, there are plenty of companies out there that are great places to work. If your company is a great place to work or a unique place to work, then by all means, use it to your advantage in your social and digital marketing.
One of the best ways to connect with your fans and build engagement is to show them the people behind your brand. Here are some easy ways to show your fans who you are:
Share pictures of unique events or even your workspace via social media.
Did you recently organize a paintball trip for your office? Or maybe you have a rock-climbing wall in your lobby. Think about what makes your workplace unique and share it with your fans.
Let people know how great the pay or benefits are at your company.
Use professional networking sites like LinkedIn to share case studies that show high levels of employee satisfaction, and make sure to include the reasons why. Do you offer free gym memberships to employees? Or more than standard amounts of vacation or maternity leave? Let People know.
Profile your employees.
Use a blog, or your web site to set up profiles for your employees. Don’t just share details about what those people do at your company- share details about their lives. What are their hobbies? Do they have pets? Let your fans know who you are.
If you want to earn fans online, you need to let them know that your company is a force for good in the world. People want brands to behave like good people. If your company is already like that, then by all means, sing it from the rooftops of the digital world.
Trying to break into the world of social media? Check out our tips here.