Category: Marketing

This blog post is based on a great question we came across on Quora: What are the best social media practices for executives to put into practice for one …

Content marketing, pull marketing, inbound marketing. They’re all terms for creating and distributing thought leadership – the idea of sharing helpful insight and experience in exchange for potential new …

Relatively unknown fashion bloggers represent a catalyst for change and a new source of inspiration. Individuals with a small following and similar tastes are appealing. It's a lot harder …

Something very interesting happened in last two years and a mainstay of American culture began fading into the background. Soap operas are disappearing off the airwaves. Most nine-to-fivers never …

Can you describe what your firm does in a few key words or phrases? How about a page of them? We wanted to know how many advertising, marketing and …

As if you needed another reason to improve your landing page optimization. Google AdWords recently announced search algorithm tweaks that consider landing page quality when awarding juicy Quality Score goodness. It’s …

Marketing execs are beginning to feel the pressure of the digital divide. We’ve witnessed a dramatic shift from traditional to digital media, and  this metamorphosis has CMOs concerned about adapting to an …

Who says mobile apps can’t help C-levels take on big challenges? GoGoCMO was built to help marketing decision makers access the information they need on the go. The app …

It turns out that three months of iPhone 5 rumors amounted to nothing more than hopeful anticipation, but hey, there’s still a bright side: iOS 5. Apple’s new operating …

Whether it’s on purpose or a happy accident, when consumers land on your page, you’ve got a limited amount of time to reel them in. A well-structured landing page is key …

Lady Gaga has 14,161,587 Twitter followers. That’s a whopping level of influence, but good luck getting her to mention your brand in a tweet. And what does Lady Gaga …

With hoopla surrounding recent changes to Facebook and bloggy-bloviation about newcomer Google+ the digital landscape feels more precarious than usual. This persistent evolution  may leave some marketers wondering how best to …

Whether it’s on purpose or a happy accident, when consumers land on your page, you’ve got a limited amount of time to reel them in. A well-structured landing page …

Previous studies have shown that “marketers frequently cite LinkedIn as one of the most valuable social networks to incorporate in marketing strategy.” But does citing a social network as …

This week’s featured app is the oft-discussed Evernote, a tool that “turns the iPhone, iPod Touch and iPad into an extension of your brain, helping you remember anything and everything that …

With all the thought, planning and work that goes into Facebook page development understanding return on investment is a must. Constant Contact and research firm Chadwick Martin Bailey seem to …

“Wait, my Facebook page needs a strategy?” Just kidding, we’re not actually starting an article with that cringe-inducing, buzz-wordy cliche of a marketing statement. That was, however, the title …

Back in the early 2000s, people pondered whether or not websites were worth it. CEOs wondered whether or not people would even be using the internet in 15 years, …

The featured app this week is FYI Fly, a location-based service that allows users to find out what’s going on nearby by searching a wealth of categories like: Arts/Crafts, Educational, Volunteer, …

Whether it’s on purpose or a happy accident, when a consumer lands on your page, you’ve got a limited amount of time to reel them in. A well-structured landing …