Clickhole Gives Viral Content Its Comeuppance
June 16, 2014 Content Marketing
Viral content curation is ripe for parody. The Onion's new web site Clickhole aims to do just that.
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Author: Sean Kelley
Reporting, practical guides and reviews from the lonelybrand desk.
Author: Sean Kelley
How the Space Geeks at NASA Are Doing Social Right
June 13, 2014 Social Media Marketing
Believe it or not, one of the most successful brands in the realm of social media is NASA. Learn how the geeks from NASA dominate social.
Integrated Marketing is the New Black
June 11, 2014 Content Marketing, Digital Marketing
"Orange is the New Black" has returned for a second season. To build awareness, OitNB and Netflix have launched a very well integrated marketing campaign.
WordPress Builds a More Secure Content Portal
June 9, 2014 Content Marketing
When choosing a home for a content, it's important to choose a secure content portal. Learn how Wordpress is upping their security game.
How to Get Creative When You Feel Uninspired
June 6, 2014 Content Marketing
Sometimes you feel uninspired when you have creative work to do. Learn how to get creative when you aren't feeling inspired.
Using Social Media Feedback to Build Better Products
June 4, 2014 Social Media Marketing
Social media feedback can be an essential tool in the product development process. Learn how you can apply social media feedback in your development process.
Reading Rainbow Crushes Kickstarter
June 3, 2014 CRM
Recently, Reading Rainbow launched a Kickstarter and raised over $1 million in one day. What lessons can marketers learn from Reading Rainbow's success?
6 Free Content Marketing Tools
May 30, 2014 Content Marketing
There are lots of free resources that you can use to get your content marketing campaign going. Here are six of our favorite free content marketing tools.
The Delicate Art of Memejacking
May 28, 2014 Content Marketing
Memejacking has become a popular tactic amongst content marketers. However, it can be a tricky tactic to implement. Learn best practices for memejacking.
So You Want a Job in Social Media: A Guide for New Grads
May 23, 2014 Social Media Marketing
You have graduated from college and you have decided you want to work in social media. If you want to get a job in social media, here are some …
How to Build a Winning Brand Campaign on Tumblr
May 21, 2014 Social Media Marketing
Advertising on Tumblr has many potential benefits. Ads on Tumblr are non-disruptive and evergreen. What do you need to consider when advertising on Tumblr?
How to Choose the Best Blogging Platform for Your Business
May 19, 2014 Content Marketing
Which blogging platform is right for your brand? We examine some options including Blogger, Wordpress, and Tumblr.
Recipes, Puppies, and Other Content That Has Nothing to Do With Your Brand
May 16, 2014 Content Marketing
Sometimes it just doesn’t make sense for brands to share certain types of content, even if that type of content is a proven winner like pictures of puppies.
The Triumphant Return of Burger King’s Subservient Chicken
May 12, 2014 Content Marketing
A digital marketing pioneer, Burger King's Subservient Chicken has returned for his 10th anniversary.
Why Sincerity Beats Cynicism in Content Marketing
May 9, 2014 Content Marketing
When it comes to content marketing, sincerity trumps cynicism every time. Learn why it's important to be sincere and never cynical as a marketer.
Amazon and Google: The Battle for Ecommerce Supremacy
May 7, 2014 Digital Marketing
Google and Amazon are gearing up for a toe-to-toe ecommerce battle royale. Who will reign supreme in the world of online shopping?
Welcome to the Big Leagues Snapchat: Hope You Survive the Experience
May 5, 2014 Social Media Marketing
Snapchat moves to join the social media big leagues. Can they survive the pitfalls that have landed their predecessors in the social graveyard?
Set Top Boxes Turn TV’s Into the New Frontier of Digital Marketing
May 2, 2014 Content Marketing, Digital Marketing
Set top boxes like Roku and AppleTV are bringing your TV and the internet together. Now, marketers need to learn to marry TV and internet marketing.
Repurpose Great Content For Content Marketing Success
April 30, 2014 Content Marketing
Creating successful content is not an easy task. If you find yourself hitting a creative wall when writing content, repurpose content you already have.
Why is YouTube Advertising at My Bus Stop?
April 25, 2014 Content Marketing
YouTube has begun an advertising campaign in major cities aimed at building awareness of YouTube. The campaign's target? Advertisers.
Optimizing Facebook Campaigns for International Markets
April 23, 2014 Social Media Marketing
Facebook is still the king of the social mount throughout the world. If you are planning to enter international markets, Facebook is a good place to start.
Sports and Social: Is Your Team a Social Champion?
April 22, 2014 Social Media Marketing
Sports are a central part of the social experience. It makes sense that many popular sports franchises have major presences on social media.
Gamers Pwn Marketing at PAX East
April 18, 2014 Content Marketing
Marketing lessons from gaming convention PAX East. Learn how gamers and the gaming industry pwn marketing.
Trust: Your Fans Trust Each Other, Not Your Brand
April 16, 2014 Content Marketing
Your fans don't trust you as much as they trust your other fans. Learn how to harness the power of fan advocacy to get your message out effectively.
Heartbleed for Marketers: What Do You Need to Do?
April 14, 2014 Digital Marketing
Heartbleed impacts 66% of all web sites. Learn what you need to do right now as a marketer to protect yourself and your clients.
Authenticity Wins: 6 Brands Who Define Authentic
April 11, 2014 Content Marketing, Social Media Marketing
The age of fake is over. Consumers want you to be honest and authentic. Here are six brands who have mastered the art of authenticity.
HBO Go’s Sunday Night Crash: 4 Takeaways for Marketers
April 9, 2014 CRM, Social Media Marketing
HBO was not prepared for the number of Game of Thrones viewers. Their servers crashed, causing angry viewers to turn to social media to vent their rage.
5 Ways to Make Lousy Content and What You Should Do Instead
April 7, 2014 Content Marketing
Making lousy content is easy. Here are five ways to make lousy content, and what you should do instead.
6 Brands Who Created Great April Fools’ Content in 2014
April 4, 2014 Content Marketing
Every year, a few brands create really standout content for April Fools' Day. Here are six brands who created great April Fools' jokes in 2014.
With Recent Algorithm Changes, Will Small Brands Abandon Facebook?
April 2, 2014 Social Media Marketing
Facebook has recently changed their algorithms, limiting the organic reach of brands. How will small brands respond to these changes?