Author: Sean Kelley

Twitter has begun experimenting with algorithms that push "Top Content" into users' feeds. Why is Twitter making this move, and how will users react?

John Oliver's rant on Native Advertising went viral, questioning the ethics of native advertising. Is it possible to be an ethical native advertiser?

Shark Week comes but once a year. Learn how brands took advantage of the feeding frenzy this year.

Shareability is incredibly important. However, problems arise when content producers think about shareability first and quality second.

Gatorade and DC Comics have teamed up to create a winning interactive content campaign based around superhero athletes.

When you call them fans, followers, or customers, you handicap your ability to communicate with them. Try "people" instead.

How are brands in the book industry surviving and thriving in this digital world? They're using social media as a tool.

Remember high school essay writing? The things you learned about writing in high school make a good guide for creating great blog entries.

San Diego Comic-Con has become a huge event. Many pop culture content campaigns are launched each year at SDCC. We take a look at a few from this year.

Alumni of the various incarnations of "Star Trek" have dominant social media presences. Learn how your marketing can boldly go where it's never gone before.

Some of the best Twitter accounts are fake. Read about five fun parody Twitter accounts, and learn what lessons marketers can learn from them.

When it comes to content, you can curate or create. How do you choose which is right for your brand? We explore the pros and cons to each approach.

Lebron James returned to the Cleveland Cavaliers last week. How did brands react?

Craft beer uses unconventional, but effective techniques on social media to take on big brewers. Learn a few of these techniques in this article.

Getting ready for a back-to-school marketing campaign? Check out five brands who do back-to-school marketing right.

Facebook recently got into hot water over its emotional manipulation study. What lessons on marketing ethics can marketers glean from Facebook's mistake?

How do you choose the right crowdfunding site for your business? We take a look at some of the top crowdfunding sites to help you get your campaign rolling.

Every brand wants to create funny content, but very few do so successfully. Learn how to up your funny content game with tips from comedy pros.

Can Amazon crack the smartphone market with the Fire Phone? Learn why they think they can.

With the launch of Slingshot, has Facebook built a better Snapchat? Or will Slingshot crash and burn?