Welcome to the Content Kingdom: Disney Buys Maker Studios
March 31, 2014 Content Marketing
Disney purchases Maker Studios. Why they're moving aggressively into the world of digital video content.
Browse the archive
Author: Sean Kelley
Reporting, practical guides and reviews from the lonelybrand desk.
Author: Sean Kelley
The World of Video Content for Children: SchoolTube and Beyond
March 28, 2014 Content Marketing
Video content for children is big business. Learn more about video networks that focus on children's video content.
Social Media Savvy When Your Business is Heavily Regulated
March 26, 2014 Social Media Marketing
Social media marketing can be an incredibly valuable tool, even if you work in a heavily regulated industry. Here are some tips to get you started.
Get Ready for Wearable Marketing
March 24, 2014 Mobile Marketing, Wearable Health Devices
Are you ready for wearable marketing? What is marketing going to look like on wearable devices?
Veronica Mars Returns: The Epitome of Fan Engagement
March 21, 2014 CRM
Fan engagement is incredibly important. "Veronica Mars" epitomizes good fan engagement.
Taking Your Social Campaigns Global: 5 Social Networks that are Huge Outside of the U.S.
March 19, 2014 Social Media Marketing
While Twitter and Facebook are huge outside of the United States, they are not the only players in town in the world of international social networks.
10 Key Moments from 25 Years of the World Wide Web
March 17, 2014 Digital Marketing
That’s right, the World Wide Web turns 25 this year. To celebrate this momentous occasion, here are ten key moments from the history of the World Wide Web.
Five Quick Tips to Improve Your Long-Form Content
March 13, 2014 Content Marketing
These five quick tips will improve your long-form content.
How the White House Uses YouTube to Get Its Message to Young Americans
March 11, 2014 Content Marketing
One of the most effective content marketers on YouTube might surprise you: the White House.
Five Marketing Lessons from the Late, Great Harold Ramis
March 7, 2014 Content Marketing
Recently, the world of comedy lost Harold Ramis. What lessons can marketers take from his work?
Greed is No Longer Good: How Altruism is Taking Over Marketing
March 5, 2014 Content Marketing
In the world of social media marketing, the old ways of marketing no longer suffice. How is altruism transforming marketing?
What is the Future of Privacy on the Internet?
March 3, 2014 Digital Marketing
What is the future of privacy on the internet? Will your data be shared? Or will you be the only one with access to your data?
7 People Who Are Winning the Internet With Science
February 28, 2014 Content Marketing
What lessons can content marketers take away from the internet's best science content creators?
What’s the Deal With WhatsApp?
February 26, 2014 Social Media Marketing
Last week, it was announced that Facebook had purchased the messaging service/social app WhatsApp for $19 billion. What is WhatsApp?
Your Listicles are Boring: 5 Ways You Can Break Away from the Pack
February 24, 2014 Content Marketing
Your listicles are boring. What can you do to make them stand out from the pack?
To Create More Entertaining Content, Ignore Your Instinct to Entertain
February 20, 2014 Content Marketing
We all have an instinct to entertain. If you want to create entertaining content, the first thing you have to do is learn to ignore it.
Marketing Wins from Big Bird & Friends: Even Adults Can Learn from Sesame Street
February 18, 2014 Content Marketing
Sesame Street, with over 40 years of content to draw from, has become an incredibly successful content marketer.
Can Blend Succeed with Teens by Locking Out Adults?
February 14, 2014 Social Media Marketing
Blend is a new social media app targeted at teens. It's strategy for success? Lock out adults.
Lay’s Do Us a Flavor Campaign is Out of Control and It’s Awesome
February 12, 2014 Digital Marketing
With suggested flavors like Kitten, it's safe to say the Lay's "Do Us a Flavor" campaign is completely out of control.
Twitter: Growing Pains or Death Knell?
February 11, 2014 Social Media Marketing
The Internet is littered with the corpses of failed social networks. Friendster. Orkut. Myspace. Could Twitter be next?
Set Your Brand Advocates Free and Let Them Do What They Do Best
February 7, 2014 Digital Marketing, Social Media Marketing
Many of the thought leaders brands employ have forsaken the very things that made them influential. Learn why you need to set your brand advocates free.
5 Ways to Integrate Traditional and Digital Content
February 5, 2014 Content Marketing, Digital Marketing
Don't abandon your traditional marketing efforts in favor of digital. Learn five ways you can integrate traditional and digital content.
Is There a Future for Email and Email Marketing?
February 3, 2014 Social Media Marketing
Recently, Facebook co-founder Dustin Moskovitz stated that email has begun to die. Is this true? Is there a future for email and email marketing?
This Programmer Hated Upworthy Headlines: What She Did About it Will Amaze You
January 29, 2014 Content Marketing
Sick and tired of vague and bombastic Upworthy headlines, one programmer did something about it, creating the app Downworthy.
Swell and the Future of Audio Content
January 27, 2014 Content Marketing
In the last few months, several audio content services have been released that claim to be the “Spotify of podcasting.” One of these services is Swell.
How to Raise Your Own Content Marketing Beast
January 23, 2014 Content Marketing
Many organizations do not even have the mechanisms in place to produce content. What do you do if you want to feed a marketing beast but you don’t have …
3 Ways Negative Reviews Can Be a Positive for Your Company
January 22, 2014 Digital Marketing
Sometimes a negative review can be your best friend. Here are three ways that negative reviews can be helpful to your brand.
Getting Weird: 5 Delightfully Strange Content Campaigns
January 20, 2014 Content Marketing
A strange content campaign is, often, a memorable one. Here are five brands that have done weird well.
Facebook and Google Plus: Giving Fans What They Don’t Want
January 17, 2014 Social Media Marketing
Why would powerhouse companies like Facebook and Google make moves that they know their fans might hate?
Finding Your Marketing Niche: The Triumph of Puppy Bowl
January 16, 2014 Content Marketing
Puppy Bowl has now aired for 9 years with Puppy Bowl X set to air next month. How has Puppy Bowl succeeded? By finding a marketing niche.