Being Latino has over 700,000 fans on its four Facebook pages, and serves as a staple for Latino community and culture.
Month: January 2014
Not only do customer support communities make frustrated users feel more comfortable, they can also provide benefits for brands themselves.
According to a recent study, consumers are using mobile devices to better inform their car purchasing decisions...even when they're on the dealership lot.
There are a few ways to let your employees contribute to your online presence. The right kinds of interactions will benefit your audience and employees.
The Movable Ink team found that the number of people opening emails via mobile devices, and the amount of time they spend reading them, is only increasing.
Sick and tired of vague and bombastic Upworthy headlines, one programmer did something about it, creating the app Downworthy.
What do you do if you find your Facebook audience filled with trolls? If you're Burger King Norway, you launch a promo aimed at driving them away.
Some B2B marketers may still be hesitant to try Instagram, a tool that has been dominated by B2C companies.
Facebook Product Manager Chris Turitzin recently explained the News Feed treats text statuses from pages differently than it treats text statuses from friends.
In the last few months, several audio content services have been released that claim to be the “Spotify of podcasting.” One of these services is Swell.
Pinterest has expanded the ability for users to search for recipes, giving your food-related content an even better chance of being found.
Well, not entirely. But, you'll soon start to see GIFs on your Pinterest feed. Here's what you need to know.
In an industry that values creativity, marketers often have to come up with new words to describe marketing trends.
Many organizations do not even have the mechanisms in place to produce content. What do you do if you want to feed a marketing beast but you don’t have …
With the New York Times adding native advertising to its redesigned website this year, there is no doubt that we will continue to see more branded content.
Sometimes a negative review can be your best friend. Here are three ways that negative reviews can be helpful to your brand.
As big box stores continue to grow, it gets harder and harder for local businesses. Improve your odds of survival by resolving to take these steps in 2014.
Are you sick of selfies yet? The newest Dove ad is a 7-minute short film called "Selfie," and it may change your mind.
A strange content campaign is, often, a memorable one. Here are five brands that have done weird well.
Why would powerhouse companies like Facebook and Google make moves that they know their fans might hate?
Pop-overs have been a favorite with digital marketers for a while now, but we wondered, are pop-overs losing their effectiveness?
PolicyGenius is trying to reinvent the way young adults research and sign up for insurance. How do you make it more appealing? Create a great landing page.
Puppy Bowl has now aired for 9 years with Puppy Bowl X set to air next month. How has Puppy Bowl succeeded? By finding a marketing niche.
Our friends at Nitrogram have done some digging and uncovered some interesting statistics about the Instagram gender breakdown. Here are the highlights.
Our pals at Sprout Social recently found the average social media response rates for each industry. Here are the five worst performers.
By putting Yahoo and Tumblr's advertising on one platform, Yahoo Advertising, Yahoo hopes to simplify the process of purchasing advertising on its platforms.
The Golden Globes, like the Superbowl, often brings out the best and worst in brand marketing. We look at some of the brand wins from the awards show.
Private sellers can use Inselly to sell items via Instagram. Will brands adopt a similar social commerce approach in the not-too-distant future?
Marketing job listings suggest two very different trends -- 1) Social media managers are still wanted. 2)They are also being replaced. Which is true?
Recently, Fox promoted The Mindy Project on Tinder, the popular dating app. We explore the benefits and drawbacks of such a partnership.