Finally! Google Plus Vanity URLs Roll Out to Users
October 31, 2013 Social Media Marketing
Accessing company and personal profiles is (finally) much easier with Google Plus vanity URLs.
Month: October 2013
What To Do When Your Third-Party Social Account is Hacked
October 30, 2013 Social Media Marketing
If your third-party social account is hacked, here are the steps you should take to return everything to normal as quickly as possible.
What Should You Do When Social Sites Go Down?
October 29, 2013 Social Media Marketing
What is a community manager to do when his or her social sites go down? First, don't panic! Next, keep these steps in mind.
Turn Your Contact List Into a Facebook Ads Custom Audience
October 28, 2013 Social Media Marketing
Last week, Facebook rolled out its Custom Audience feature to all ad formats. Brand marketers can now upload contact lists and target current customers.
Optimizing Site Content for Multiple Consumer Personas
October 25, 2013 Content Marketing
Creating copy that appeals to multiple consumer personas is not only easier than you think, it also can boost conversions.
2 Perspectives: The Affect of Gmail Tabs on Open Rates
October 24, 2013 CRM
Now that Gmail tabs have become a normal part of online life, we wanted to check in with some marketers to hear their experiences. This is what we found.
Media Diplomat Connects Reporters with Sources
October 23, 2013 Content Marketing
Looking to expand your PR toolbox beyond just the likes of HARO? Giving Media Diplomat a follow could help you field more inquiries.
Tailwind Acquires PinReach: What You Need to Know
October 22, 2013 Analytics and Insights, Social Media Marketing
Tailwind acquires PinReach and takes over the Pinterest analysis service. The problem? It's coming with a price tag.
7 Social Media Strategies to Bolster Your Crowdfunded Campaign
October 21, 2013 Social Media Marketing
We interviewed a group of successful Indiegogoers, Kickstarters and crowdfunders to find out their best social media strategies for crowdfunded campaigns.
3 Types of Content Car Dealers & Brands Should Be Creating
October 18, 2013 Content Marketing, CRM
Maintaining customer relationships is important. We've got three types of content marketing car brands can use to help keep that relationship strong.
The Argument for Letter-Style Emails
October 17, 2013 CRM
Many brands have abandoned letter-style emails in favor of sleeker blasts. Although this revamped approach pushes content, it's lacking in empathy.
Study Finds Twitter-Hosted Images Get More Retweets
October 16, 2013 Social Media Marketing
HubSpot's Dan Zarrella analyzed over 482,000 randomly selected tweets, and found tweets with Twitter-hosted images were much more likely to be retweeted.
An Intro Guide to Content Marketing for Accountants
October 15, 2013 Content Marketing
BizInk's Matt Wilkinson recently conducted a webinar focused on content marketing for accountants, but there are a few things to consider before jumping in.
Creating a Consistent Voice with Multiple Authors
October 15, 2013 Content Marketing
Having your copy writers abide by the standards you set for your company will bring a consistent voice to your company's copy.
Make Your Pinterest Pins Bing-Worthy in 3 Steps
October 14, 2013 Social Media Marketing
Bing recently announced pins will be included in image search results. Here are three steps brands can take to make their Pinterest pins Bing-worthy.
Pinterest’s Promoted Pins Look A Lot Like Organic Content
October 11, 2013 Social Media Marketing
Promoted Pins look a whole lot like organic pins. Without rolling over the pin, the only indication that the content is sponsored is the grey text and icon seen …
Organic Backup: The Key To Paid Social Success
October 10, 2013 Social Media Marketing
Brands must constantly evolve their social growth strategies to ensure that they are not being perceived as spammy or annoying. Providing valuable content for users is critical.
6 Essential Elements for Your Content Style Guide
October 9, 2013 Content Marketing
When creating an effective style guide it's essential to consider your company's unique needs and establish the purposes for writing. Here are 6 things every style guide should include. …
Google Hashtag Searches Now Pull in G+ Posts
October 8, 2013 Social Media Marketing
Google hashtag searches are now tied directly to Google Plus content, which will now rotate in a column of the righthand side of the search engine results page.
Bigger Facebook Link Images Mean More Clicks, EdgeRank Checker Says
October 4, 2013 Social Media Marketing
Bigger is better on Facebook. EdgeRank Checker has confirmed that larger Facebook link images get more clicks and engagement than their smaller predecessors.
Pinterest Boards Now Appear in Bing Image Search
October 4, 2013 Social Media Marketing
When you search for images on Bing, related Pinterest boards will appear right next to regular image search results from around the web.
Timing+ Helps You Identify Your Best Times for Google Plus
October 3, 2013 Social Media Marketing
The amount of tools and reports available for Google plus are still somewhat limited. How can you determine your best post times? Enter Timing+.
Pinterest’s New Article Pins Are Good News for Content Marketers
October 3, 2013 Content Marketing
Pinterest is rolling out article pins, which will include the article’s headline, author, story description and link right on the pin. The intent is to provide teaser content for …
Facebook Graph Search for Posts: 3 Implications for Brand Marketers
October 2, 2013 Social Media Marketing
Rather than seeing posts exclusively in the Newsfeed or on a Timeline, we can now sift through content by topic.
3 Easy to Miss Facebook Insights (And How to Use Them)
October 1, 2013 Social Media Marketing
There are some bits of Facebook Insights data that are easy to overlook, even though they're useful. We've identified how your brand can use them.
Why Your Brand Needs A Style Guide
October 1, 2013 Content Marketing
Writing engaging content is an integral part of marketing and promoting products for your company. By creating an organized, clear and concise style guide, you can make sure that …