There’s an App for That: Greplin
January 31, 2012 Mobile Marketing
“Now where did I put my keys?” We’ve all been there. They’re somewhere, in some drawer, on some shelf, but which one? The digital age has created a lost …
Month: January 2012
Powering Through Consumer Spending Stalls
January 30, 2012 CRM
As American consumer spending wanes many companies are facing a familiar challenge. Reduced spending should be met with an emphasis on practical value and building an inescapable path to …
Best Landing Page Designs: Zaarly
January 27, 2012 Content Marketing
Today’s best landing page design feature is near and dear to my heart because of some street teaming action I did for them in their early days. Zaarly is …
Cheers to Our (Nearly) Paperless Office
January 26, 2012 lonelybrand Culture
Captain Planet would be proud. Why the pat on the back from a 90’s era animated environmentalist superhero, you ask? We just arrived at the happy realization that in …
Building a Reliable Digital Agency Scorecard
January 25, 2012 Content Marketing
Companies aren’t happy with the level of digital proficiency they’re seeing from agencies, but at the same time those companies have haphazard systems for appraising work agencies are doing …
Agencies Behind in Customer Relationship Management
January 24, 2012 CRM
Advertising, marketing and public relations agencies understand the importance of customer relationship management and quality data capture behavior. But do they practice what they preach when it comes to database …
New Apps and Verbs Expand Facebook’s Marketing Potential
January 23, 2012 Social Media Marketing
Big news! Facebook is, like, expanding it’s vocabulary. Back in September Mark Zuckerberg set out to blow the minds of the social world, announcing a new generation of Facebook …
Best Landing Page Designs: Flavors.me
January 20, 2012 Content Marketing
Flavors.me exists to make life a bit easier for those of us who have a million and one things going on across the various portals of the web. Use this …
How Agencies Approach Search Engine Marketing
January 19, 2012 Digital Paid Media
Advertising, marketing and public relations agencies know the importance of implementing search strategy for their clients, but do they employ similar strategies to work toward their own business goals? …
What’s the Deal With SOPA and PIPA?
January 18, 2012 Content Marketing
If you’ve been on the old internet machine lately you’ve undoubtedly been exposed to the explosive dialogue surrounding the Stop Online Piracy Act and the Protecting Intellectual Property Act. …
White Paper: Landing Pages 101
January 17, 2012 lonelybrand White Papers
As the measure of marketing performance shifts from soft metrics like awareness, reach and perception to precise measures of engagement, goal conversion and sales, CMOs are under the gun …
Do Social Underdogs Tumblr and Pinterest Deserve Your Marketing Dollars?
January 16, 2012 Content Marketing
We’re just a couple weeks into 2012, and it’s already been a big year for up-and-coming social network/microblog/lifecasting/whatevers Tumblr and Pinterest. There’s no question that these two websites are …
Best Landing Page Designs: OhLife
January 13, 2012 Content Marketing
In this week’s edition of Best Landing Page Designs we cover OhLife, an online journaling service for documenting the special and/or mundane events in your life. In their own words, OhLife …
There’s an App for That: Grubwithus
January 12, 2012 Mobile Marketing
A consistent complaint about social networking is that it replaces real life human contact with key strokes, turning us into robots rather than people…. Or something like that. Cue …
Does Age Matter in Social Media for Business?
January 11, 2012 Social Media Marketing
Last week we shared a post about how gender affects a marketer’s success in social media. Now we ask, “what’s age got to do with it?” We hear day …
Here’s What Social Media Users Want From Brands
January 10, 2012 Social Media Marketing
Apparently social media users have a bad case of middle-child syndrome. As you probably could have guessed, when consumers or their peers share questions or comments on social media, …
Marketers, Get Ready for a Mobile-Social 2012 Extravaganza
January 9, 2012 Social Media Marketing
As marketers, we’ve got social strategy, we’ve got mobile strategy, and now we’ve got mobile-social strategy (or if you can say it without throwing up a little, “mocial”). Just …
Best Landing Page Designs: Posterous
January 6, 2012 Content Marketing
After covering Tumblr’s landing page a few weeks ago we decided to swing by Posterous’ homepage to see what they have going on. Posterous is a blogging platform designed especially for mobile …
Social Media for Insurance Done Right
January 5, 2012 Social Media Marketing
Earlier this week Crain’s released its list of the top 10 most effective Chicago-based social media marketers. The study was based on Dachis group figures that look at audience …
Tablet Habits: Four Things Marketers Need to Know About The In Between Screen
January 4, 2012 Mobile Marketing
A tablet is just one more screen to gawk at, right? Au contraire. Studies show consumers use their tablets for different tasks than laptops or smartphones. Google’s Mobile Ads …
Agency Executives & Social Media: The Gender Breakdown
January 3, 2012 Social Media Marketing
Does gender affect a marketer’s success in social media? Studies show that among the general public, women have a slightly larger presence on social networks. A recent comScore survey revealed that 83.9% …
How Social Media Contests Drive Awareness and Customer Acquisition
January 2, 2012 Social Media Marketing
When attention spans are at an all time low it takes some juicy digital bait to get consumers excited about a product or service. Contests have become a go-to …