Best Landing Page Designs: Posterous

After covering Tumblr’s landing page a few weeks ago we decided to swing by Posterous’ homepage to see what they have going on. Posterous is a blogging platform designed especially for mobile blogging, so we thought it appropriate to check out their mobile landing pages rather than the desktop version. Will they pass the newly-invented mobile version of our super-scientific landing page test?

Here’s why Posterous earned a spot on our list of Best Landing Page Designs:

  • Zoom free.  When smartphones first came out the whole pinch-to-zoom thing was cool, but in real life, it’s not an ideal way to view a mobile site.
  • Slideshow.  Posterous’ mobile site takes on slideshow format to reveal a bit of information on each page.
  • The ever-present sign-up option.  The sign-up button follows users throughout every page, so they can make the decision at any point. And when you do commit, Posterous asks you for two simple pieces of information: email and password.

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Whether it’s on purpose or a happy accident, when consumers land on your page, you’ve got a limited amount of time to reel them in. A well-structured landing page is key in getting users to take that next step – whether it’s signing up for your email list, “liking” your Facebook page or clicking to your website. Each week, lonelybrand highlights a killer landing page design that gets the job done.

Have a favorite landing page that you’d like us to feature on the lonelybrand blog?  Let us know by commenting below or connecting with lonelybrand on Twitter. Want landing page optimization tips? Look no further than our ‘Landing Pages 101′ white paper.