Category: Marketing

“Now where did I put my keys?” We’ve all been there. They’re somewhere, in some drawer, on some shelf, but which one? The digital age has created a lost …

As American consumer spending wanes many companies are facing a familiar challenge. Reduced spending should be met with an emphasis on practical value and building an inescapable path to …

Companies aren’t happy with the level of digital proficiency they’re seeing from agencies, but at the same time those companies have haphazard systems for appraising work agencies are doing …

Advertising, marketing and public relations agencies understand the importance of customer relationship management and quality data capture behavior. But do they practice what they preach when it comes to database …

Flavors.me exists to make life a bit easier for those of us who have a million and one things going on across the various portals of the web. Use this …

Advertising, marketing and public relations agencies know the importance of implementing search strategy for their clients, but do they employ similar strategies to work toward their own business goals? …

We’re just a couple weeks into 2012, and it’s already been a big year for up-and-coming social network/microblog/lifecasting/whatevers Tumblr and Pinterest. There’s no question that these two websites are …

In this week’s edition of Best Landing Page Designs we cover OhLife, an online journaling service for documenting the special and/or mundane events in your life. In their own words, OhLife …

Last week we shared a post about how gender affects a marketer’s success in social media. Now we ask, “what’s age got to do with it?” We hear day …

Apparently social media users have a bad case of middle-child syndrome. As you probably could have guessed, when consumers or their peers share questions or comments on social media, …

After covering Tumblr’s landing page a few weeks ago we decided to swing by Posterous’ homepage to see what they have going on. Posterous is a blogging platform designed especially for mobile …

Earlier this week Crain’s released its list of the top 10 most effective Chicago-based social media marketers. The study was based on Dachis group figures that look at audience …

Does gender affect a marketer’s success in social media? Studies show that among the general public, women have a slightly larger presence on social networks. A recent comScore survey revealed that 83.9% …

When attention spans are at an all time low it takes some juicy digital bait to get consumers excited about a product or service. Contests have become a go-to …

With just a handful of hours left in 2011, it doesn’t look like this will be the year that digital marketers concoct an overarching formula for measuring the effectiveness …

What  wonderful time of year. Between vacations, family and end of year work the web is a relatively quiet place. Except for all the digital marketing folks trying to …

Need an app to do your job for you? In this over-fed, post-holiday comatose state, me too. While that one doesn’t exist yet, the latest application from Avatron does …

We know and love a Tumblr page when we see it, so it’s no surprise that their landing page amounts to an equally  pleasant combination of aesthetics, simplicity and …

In the second installment of our four-part 2012 prediction series, we’ll take a look at what’s next for mobile marketing. 1. OS showdown iOS, Windows, BlackBerry, Android and upcoming contenders …

In case you haven’t noticed we spend a lot of time at lonelybrand looking at the latest research, articles and trends in digital marketing. In the first installment of …