10 Website Essentials for Your Local Business
February 10, 2014 Digital Marketing
BrightLocal compiled a list of the top 10 elements consumers want from a local business site. Here are the essentials your site should have and why.
Browse the archive
Category: Marketing
Reporting, practical guides and reviews from the lonelybrand desk.
Category: Marketing
Set Your Brand Advocates Free and Let Them Do What They Do Best
February 7, 2014 Digital Marketing, Social Media Marketing
Many of the thought leaders brands employ have forsaken the very things that made them influential. Learn why you need to set your brand advocates free.
The Good, the Bad, and the Ugly: The Facebook Paper App
February 6, 2014 Mobile Marketing
Could the Facebook Paper app become the new look for Facebook?
Toronto Silent Film Festival “Hacks” Instagram for Chaplin Tribute
February 6, 2014 Mobile Marketing
2014 marks the 100th anniversary of Charlie Chaplin's film debut. The Toronto Silent Film Festival used Instagram to mark the occasion.
Online, Word-of-Mouth Reviews Remain Essential for Hospitality Brands
February 5, 2014 Digital Marketing
Personal and social recommendations have a huge influence over travelers' decisions. So, how can hospitality brands use this to their advantage?
5 Ways to Integrate Traditional and Digital Content
February 5, 2014 Content Marketing, Digital Marketing
Don't abandon your traditional marketing efforts in favor of digital. Learn five ways you can integrate traditional and digital content.
The Thin Green Line: What You Need to Know About Astroturf Marketing
February 4, 2014 Digital Marketing
The deceptive nature of astroturf marketing can result in backlash and fines from the FTC. So, what can your brand do to steer clear of it?
Best Twitter Moments of #SB48
February 3, 2014 Social Media Marketing
The Super Bowl brings a unique mix of interactions to Twitter, from commercial reviews to great game moments to epic brand successes...and failures.
Is There a Future for Email and Email Marketing?
February 3, 2014 Social Media Marketing
Recently, Facebook co-founder Dustin Moskovitz stated that email has begun to die. Is this true? Is there a future for email and email marketing?
Best Online Communities: Being Latino
January 31, 2014 Social Media Marketing
Being Latino has over 700,000 fans on its four Facebook pages, and serves as a staple for Latino community and culture.
Why You Need a Community-Run Customer Support Forum
January 31, 2014 CRM
Not only do customer support communities make frustrated users feel more comfortable, they can also provide benefits for brands themselves.
Showrooming on the Lot: Mobile Devices and the Car Purchasing Process
January 30, 2014 Mobile Marketing
According to a recent study, consumers are using mobile devices to better inform their car purchasing decisions...even when they're on the dealership lot.
3 Tips to Connect Employees to Your Content
January 30, 2014 Social Media Marketing
There are a few ways to let your employees contribute to your online presence. The right kinds of interactions will benefit your audience and employees.
65% of Emails Opened via Mobile Devices, Movable Ink Finds
January 29, 2014 Mobile Marketing
The Movable Ink team found that the number of people opening emails via mobile devices, and the amount of time they spend reading them, is only increasing.
This Programmer Hated Upworthy Headlines: What She Did About it Will Amaze You
January 29, 2014 Content Marketing
Sick and tired of vague and bombastic Upworthy headlines, one programmer did something about it, creating the app Downworthy.
Burger King Norway Launches Campaign to Cull the Facebook Herd
January 28, 2014 CRM
What do you do if you find your Facebook audience filled with trolls? If you're Burger King Norway, you launch a promo aimed at driving them away.
3 B2B Companies Using Instagram Effectively
January 28, 2014 B2B Marketing, Social Media Marketing
Some B2B marketers may still be hesitant to try Instagram, a tool that has been dominated by B2C companies.
Text Facebook Statuses Lose Effectiveness for Brand Pages
January 27, 2014 Social Media Marketing
Facebook Product Manager Chris Turitzin recently explained the News Feed treats text statuses from pages differently than it treats text statuses from friends.
Swell and the Future of Audio Content
January 27, 2014 Content Marketing
In the last few months, several audio content services have been released that claim to be the “Spotify of podcasting.” One of these services is Swell.
Great News for Foodies: Pinterest Recipes Search Expands
January 24, 2014 Content Marketing, Social Media Marketing
Pinterest has expanded the ability for users to search for recipes, giving your food-related content an even better chance of being found.
GIFs Are Taking Over Pinterest
January 24, 2014 Social Media Marketing
Well, not entirely. But, you'll soon start to see GIFs on your Pinterest feed. Here's what you need to know.
The Best Portmanteaus in Marketing
January 23, 2014 Digital Marketing
In an industry that values creativity, marketers often have to come up with new words to describe marketing trends.
How to Raise Your Own Content Marketing Beast
January 23, 2014 Content Marketing
Many organizations do not even have the mechanisms in place to produce content. What do you do if you want to feed a marketing beast but you don’t have …
Native Advertising: Which Would You Read?
January 22, 2014 Content Marketing
With the New York Times adding native advertising to its redesigned website this year, there is no doubt that we will continue to see more branded content.
3 Ways Negative Reviews Can Be a Positive for Your Company
January 22, 2014 Digital Marketing
Sometimes a negative review can be your best friend. Here are three ways that negative reviews can be helpful to your brand.
4 To-Dos for Local Businesses in 2014
January 21, 2014 Digital Marketing
As big box stores continue to grow, it gets harder and harder for local businesses. Improve your odds of survival by resolving to take these steps in 2014.
Dove Embraces Selfies with New Content Marketing Campaign
January 20, 2014 Content Marketing
Are you sick of selfies yet? The newest Dove ad is a 7-minute short film called "Selfie," and it may change your mind.
Getting Weird: 5 Delightfully Strange Content Campaigns
January 20, 2014 Content Marketing
A strange content campaign is, often, a memorable one. Here are five brands that have done weird well.
Facebook and Google Plus: Giving Fans What They Don’t Want
January 17, 2014 Social Media Marketing
Why would powerhouse companies like Facebook and Google make moves that they know their fans might hate?
Is the Death of the Pop-Over Near?
January 17, 2014 Digital Marketing
Pop-overs have been a favorite with digital marketers for a while now, but we wondered, are pop-overs losing their effectiveness?