Category: Marketing

PolicyGenius is trying to reinvent the way young adults research and sign up for insurance. How do you make it more appealing? Create a great landing page.

Puppy Bowl has now aired for 9 years with Puppy Bowl X set to air next month. How has Puppy Bowl succeeded? By finding a marketing niche.

Our pals at Sprout Social recently found the average social media response rates for each industry. Here are the five worst performers.

By putting Yahoo and Tumblr's advertising on one platform, Yahoo Advertising, Yahoo hopes to simplify the process of purchasing advertising on its platforms.

Private sellers can use Inselly to sell items via Instagram. Will brands adopt a similar social commerce approach in the not-too-distant future?

Marketing job listings suggest two very different trends -- 1) Social media managers are still wanted. 2)They are also being replaced. Which is true?

What does the latest battle over original digital content illustrate? The importance of citing content creators, researching and fact checking.

What lessons can content marketers learn from great storytellers like Allen Ginsberg and Toni Morrison?

With the Polar Vortex behind us, we wondered,"What brands did a good job of responding to and making light of the situation?"

We've compiled a list of non-profit to-dos that will give you a good head start on your strategy for 2014 and beyond.

If you want to focus more on social customer service this year, here are a few tips to get you started.

What can you do to make your efforts stand apart on Houzz? We spoke with a seasoned Houzz user to see what has worked for her brand.

It is a new year, and 2014 will present you with new opportunities to excel in your real time marketing efforts.

More and more brands are aligning their multicultural marketing efforts under a new name: "Total Market."

The new LinkedIn Article feature has made it easy for users to search and find content related to their industry.

As Twitter announced the addition of Promoted Accounts to users' timelines, it has become clear that marketers will have to pay to play in social media.

Does your brand place a digital wall between their ecommerce and social strategies? Integrate social with ecommerce using these four steps.

Pinterest is no longer just a great site for ecommerce conversion. It is rapidly becoming an important channel for social sharing.

Make sure your content speaks with a credible voice. Use these tips to avoid simple content mistakes and write more effective posts.

Before we bid 2013 adieu, we wanted to take a moment and see what the top 10 lonelybrand blog posts of 2013 were. Here's what we found.