More than a great concept, Ideapod has a great landing page. Here is a closer look at some of its essential elements.
PolicyGenius is trying to reinvent the way young adults research and sign up for insurance. How do you make it more appealing? Create a great landing page.
As a twenty-something professional that spends an unhealthy amount of time on the Internet, I see a fair share of ads relating to grad school. Between Facebook ads for post-secondary programs at my alma mater to native ads for some school of digital marketing wizardry in Europe, there’s an eb […]
We know that the key to conversion is having an excellent and well-optimized landing page. Even if your landing page has a great design and a clear call to action, though, you may still be experiencing a lower rate of conversion than you want. What’s the cause? It might be […]
Help A Reporter Out is one of those tricks every communications professionals should have up their sleeve. For content producers, HARO is a great tool for fielding quotes when you don’t have a particular expert in your personal rolodex. On the public relations side, HARO is an excellent way to […]
Coupons are one of the oldest tricks in the book, but a paid media execution of the old discount requires a good amount of attention to detail. You’ve got to let the new guys know that they’re in the right place without overshadowing pre-existing customers, all while getting everyone through […]
Mobile and web apps are often placed in the “low-commitment” product category – that is, they are either low-cost or free and require a minimal amount of personal information from the visitor. But that’s no excuse to neglect the landing page. This one page is your opportunity to convince users to […]
Thanks to a few recent leadership shakeups, TV streaming service Hulu has been fodder for tweets and blog posts over the past several days. While we’re on the topic, let’s take a look at how the company fights for paid users in this highly competitive space with the help of paid media […]
Less is almost always more in the landing page realm. Too much content distracts users from seeing and acting on a conversion opportunity. But a page that is too stark can also be a deterrent to clicks, taps and calls. Wondering how little you can actually get away with? That […]
The beauty of landing pages is that they offer a virtually unlimited range of specificity. Landing page design and content can be easily adjusted to fit a niche user’s needs and elegantly drive a single, measurable conversion. But this also means that there is no “one size fits all” when it comes […]