Author: Sean Kelley

Many brands have tried to market to Millennials and many have failed. Here are some of the most epic attempts to reach Millennials.

Sometimes when it comes to content, the best way is the hard way. No one exemplifies this better than rock band OK Go.

There are a lot of ways to respond to negative reviews. We list some of the worst ways brands and small businesses react to criticism.

It's easy to ape the voice of a successful brand on social media. But to succeed on social, you need to create your own, unique brand voice.

McDonald's has had a tough couple of years. Can a new "authentic" ad campaign turn things around?

Want to do Facebook right? Follow these five great Facebook pages to see how to do FB right.

These social movements are great examples of just how much social media is changing the world.

Cracked went from print failure to digital success. How has Cracked become one of the best content sites in the world?

Before you engage in a campaign targeted at men, or women, make sure your gendered marketing isn't sexist marketing.

When content marketing, social media, and crowd-funding work in concert, they can build some cool stuff, like a museum.

Get tips on how to generate great brand blog topics when you feel creatively exhausted.

Social users generally don't like ads, but can a social network survive without advertising? Ello aims to find out.

Running social media for a small business is tricky. Learn about common small business social media mistakes and what you can do to avoid them.

Marketers love to declare things dead nowadays from Facebook to SEO. Learn why many "dead" marketing trends really aren't.

As of June 2014 Apple has sold 200 million iPads making the iPad the reigning champion of the tablet universe. But will it always be the champ?

To get you inspired for Halloween marketing campaigns, here are 5 spooky social and content campaigns from years passed.

This week DiGiorno found themselves in hot water after a rare social media misstep. Learn what they did, and how to prevent a similar disaster for your brand.

Nowadays, late night talk show hosts need to be more than masters of a witty one-liner. They need to be masters of viral content.

  Last week, Instagram announced the launch of a powerful new tool, Hyperlapse, for users of the app. What is Hyperlapse? According to Instagram, Hyperlapse “lets you create moving, …

Location based content marketing may just be the next big marketing trend. Get the facts on this trend and decide whether or not it's right for your brand.