Halloween seems like it comes earlier every year. One second you’re sitting on the beach sipping a margarita and the next, you’re wearing a sweater and eating pumpkin-flavored everything. With the spookiest fall holiday right around the corner, it’s time to get your brand ready to scare up some business. Here are some examples of successful Halloween social and content marketing campaigns from years passed.
REI’s Zombie Survival Guide
REI sells recreational gear for the outdoors. If you’ve ever watched a zombie movie, you’d know that the sort of gear REI sells frequently ends up as anti-zombie weaponry. Taking advantage of this, REI released a zombie survival infographic displaying possible uses of their gear for anti-zombie use.
Cheetos TP Project
It’s been a few years now since Cheetos reimagined their mascot Chester the Cheetah as a mischievous avatar who tempts Cheeto eaters into acts of mayhem. For Halloween, Cheeto’s launched the “TP Project” where users can throw digital toilet paper over various buildings in the spirit of Halloween, and Chester. This is a great example of interactive content.
Ohio University We’re a Culture Not a Costume
Halloween marketing can also be a chance to do good. Ohio University created a series of graphics titled “We’re a Culture Not a Costume” that sought to educate the general public via social media about the offensiveness of dressing as a minority for Halloween.
Tide took advantage of Vine to create a series of short videos called “Scared Stainless” that told a story about how stains needed to be scared because Tide was coming for them. Tide cast itself in the traditional role of slasher, and staines as their victims.
Progressive: Dress Like Flo
There is no doubt that as company mascots go, Flo has been a successful one for Progressive. It should also come as no surprise that many people dress as Flo for Halloween. Noticing this trend on social media, Progressive created downloadable content, knick-knacks and costume accents, to encourage more people to dress like Flo and to post/share their pictures online.