Month: July 2014
The 20% text rule has prevented users from being bombarded with text-heavy ads. It's also become a problem for pages looking to celebrate the past.
SocialRank has opened up the ability to search and measure your Twitter followers quickly and easily.
Coca-Cola is trying to monetize its Twitter presence with a new campaign that lets you buy a friend a Coke. The campaign is called "Tweet-a-Coke."
Facebook’s organic reach issues don’t have to drag down your social marketing scheme. These five changes will do wonders for your reach.
San Diego Comic-Con has become a huge event. Many pop culture content campaigns are launched each year at SDCC. We take a look at a few from this year.
The trick to effective social media recruiting is balancing recruitment with regular content, either through a Facebook careers page or careers-focused content.
Alumni of the various incarnations of "Star Trek" have dominant social media presences. Learn how your marketing can boldly go where it's never gone before.
One of the biggest back-to-school marketing challenges is connecting with youth. That’s where mobile and social marketing have become integral.
Facebook has recently made moves to become your de facto content portal. Its latest is "Save," a feature that lets you save content to read later.
The most successful brand marketing strategy is understanding your target audience and marketing your company so it fits their lifestyle. Sound easy? It’s not.
Some of the best Twitter accounts are fake. Read about five fun parody Twitter accounts, and learn what lessons marketers can learn from them.
The Reynolds Wrap social team shared Weird Al's "Foil" on their own Facebook page as a boosted post. The response they got was overwhelmingly positive.
Yesterday, Facebook announced that it would be testing this new buy button with a handful of small and medium-sized businesses in the U.S.
When it comes to content, you can curate or create. How do you choose which is right for your brand? We explore the pros and cons to each approach.
Maintaining a YouTube account isn't quite the same task as maintaining other social presence. Is your brand making these YouTube mistakes?
Rumors on social networks can quickly explode to every corner of the net. Let’s take a look at how a few brands successfully refuted nasty online gossip.
When brands are pushed to join social networks too quickly, mistakes are bound to happen. These three social media mistakes are so common, brands often don't know they've made …
Lebron James returned to the Cleveland Cavaliers last week. How did brands react?
Fitness Instagram accounts provide a whole new way to reach audiences and create brand advocates.
Craft beer uses unconventional, but effective techniques on social media to take on big brewers. Learn a few of these techniques in this article.
Don't know how to respond to a "Negative Nancy" on your Page? Here's how to handle negative comments on Facebook.
Confirmation bias can keep you from recognizing problems with your campaigns. Learn to overcome confirmation bias for more successful digital marketing.
Getting ready for a back-to-school marketing campaign? Check out five brands who do back-to-school marketing right.
Facebook recently got into hot water over its emotional manipulation study. What lessons on marketing ethics can marketers glean from Facebook's mistake?
The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.
If your office is a great place to work, letting your fans know about what makes you great can help build brand loyalty, and drive engagement.
To better engage your audience with Facebook promotions, we look at a few great examples.
The National Archives are bringing patriotism to social media with their Independence Day Instagram challenge.