The 20% text rule has prevented users from being bombarded with text-heavy ads. It's also become a problem for pages looking to celebrate the past.
Month: July 2014
SocialRank has opened up the ability to search and measure your Twitter followers quickly and easily.
Coca-Cola is trying to monetize its Twitter presence with a new campaign that lets you buy a friend a Coke. The campaign is called "Tweet-a-Coke."
Facebook’s organic reach issues don’t have to drag down your social marketing scheme. These five changes will do wonders for your reach.
San Diego Comic-Con has become a huge event. Many pop culture content campaigns are launched each year at SDCC. We take a look at a few from this year.
The trick to effective social media recruiting is balancing recruitment with regular content, either through a Facebook careers page or careers-focused content.
Alumni of the various incarnations of "Star Trek" have dominant social media presences. Learn how your marketing can boldly go where it's never gone before.
One of the biggest back-to-school marketing challenges is connecting with youth. That’s where mobile and social marketing have become integral.
Facebook has recently made moves to become your de facto content portal. Its latest is "Save," a feature that lets you save content to read later.
The most successful brand marketing strategy is understanding your target audience and marketing your company so it fits their lifestyle. Sound easy? It’s not.