Month: July 2014

The 20% text rule has prevented users from being bombarded with text-heavy ads. It's also become a problem for pages looking to celebrate the past.

SocialRank has opened up the ability to search and measure your Twitter followers quickly and easily.

Facebook’s organic reach issues don’t have to drag down your social marketing scheme. These five changes will do wonders for your reach.

San Diego Comic-Con has become a huge event. Many pop culture content campaigns are launched each year at SDCC. We take a look at a few from this year.

Alumni of the various incarnations of "Star Trek" have dominant social media presences. Learn how your marketing can boldly go where it's never gone before.

One of the biggest back-to-school marketing challenges is connecting with youth. That’s where mobile and social marketing have become integral.

The most successful brand marketing strategy is understanding your target audience and marketing your company so it fits their lifestyle. Sound easy? It’s not.

Some of the best Twitter accounts are fake. Read about five fun parody Twitter accounts, and learn what lessons marketers can learn from them.

Yesterday, Facebook announced that it would be testing this new buy button with a handful of small and medium-sized businesses in the U.S.

When it comes to content, you can curate or create. How do you choose which is right for your brand? We explore the pros and cons to each approach.

Rumors on social networks can quickly explode to every corner of the net. Let’s take a look at how a few brands successfully refuted nasty online gossip.

When brands are pushed to join social networks too quickly, mistakes are bound to happen. These three social media mistakes are so common, brands often don't know they've made …

Fitness Instagram accounts provide a whole new way to reach audiences and create brand advocates.

Craft beer uses unconventional, but effective techniques on social media to take on big brewers. Learn a few of these techniques in this article.

Confirmation bias can keep you from recognizing problems with your campaigns. Learn to overcome confirmation bias for more successful digital marketing.

Getting ready for a back-to-school marketing campaign? Check out five brands who do back-to-school marketing right.

The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.

If your office is a great place to work, letting your fans know about what makes you great can help build brand loyalty, and drive engagement.

The National Archives are bringing patriotism to social media with their Independence Day Instagram challenge.