Month: April 2012
How does online advertising stack up to traditional advertising in terms of consumer trust and relevance? According to a recent survey from Nielsen, consumers still consider TV, magazine and …
If your brand hasn’t made the jump to Pinterest yet, the news that it has become the number three social network in the U.S. may have prompted you to …
These days insurance agencies are more likely to use digital marketing tactics than the more “traditional” strategies like ads in yellow pages or local newspapers. But how exactly do …
Many industries have made the jump to the mobile sphere, from insurance to hospitality. But one industry in particular is working its way into the mobile world, and has …
Between busy schedules and hesitation to adapt to new ways of communication, encouraging the C-suite to participate in social media marketing is easier said than done. But the benefits of …
A favorite practice in silent film was for studios to find their version of the hottest star of the moment. Even studios who were fortunate enough to have signed …
The World Wide Web sure does love a good holiday on which to capitalize – and you didn’t think they’d skip Easter, now did you? Once you’ve hunted down …
After countless articles on the subject, and studies backing up the assertion that users want an open line of communication, it seems that many brands and retailers are still …
Like many busy humans, my policy is generally to avoid an influx of random inbox deliverables at all costs. But thanks to a few minute details, these four invitations …
Streaming music services are everywhere these days. On any given day, I might use Google Music for my morning commute, Spotify and Pandora at work, and Daytrotter’s mobile app …
In case you’re living in the dark when it comes to the wonders of pre-planned public transportation timing, we put together a quick guide to help you pick the perfect Chicago …
Texting and driving is bad. Everyone knows it, yet countless people still do it all the time. Well, there is one app that seeks to provide a true solution …
In previous articles we’ve covered insurance companies that are doing an exemplary job when it comes to social media. But Allstate, Progressive and GEICO are national brands with a …
In 2011, Google released the results of a study that estimated 89% of the clicks from search ads are incremental (89% of visits to an advertiser’s site from ad …
The digital options for music fans are piling up so fast, it’s hard to know which ones are really even worth the effort. Pandora, Spotify, Songza (more on that …
Real life pranks are so 20th century. These days, April Fools’ Day is all about outlandish online schemes. Here’s a collection of our favorite 15 bits of web foolery. …
