Best Landing Page Designs: Milk Inc.
September 30, 2011 Content Marketing
Whether it’s on purpose or a happy accident, when consumers land on your page, you’ve got a limited amount of time to reel them in. A well-structured landing page …
Month: September 2011
Study Shows Marketers Aren’t Using LinkedIn for Lead Gen
September 29, 2011 Social Media Marketing
Previous studies have shown that “marketers frequently cite LinkedIn as one of the most valuable social networks to incorporate in marketing strategy.” But does citing a social network as …
Brands, Meet the New Facebook
September 28, 2011 Social Media Marketing
Facebook rolled out some major changes at last week’s F8 conference. And, as predictably as the sun rising, users began voicing their distaste with the latest round of updates …
There’s an App for That: Evernote
September 27, 2011 Mobile Marketing
This week’s featured app is the oft-discussed Evernote, a tool that “turns the iPhone, iPod Touch and iPad into an extension of your brain, helping you remember anything and everything that …
Study Highlights the Value of a Facebook Like
September 26, 2011 Analytics and Insights
With all the thought, planning and work that goes into Facebook page development understanding return on investment is a must. Constant Contact and research firm Chadwick Martin Bailey seem to …
Google+ for Brands Launch
September 23, 2011 Social Media Marketing
Brand marketers have been trembling with excitement since the Google+ Project debuted on June 28, 2011. After all, what’s more exciting to a marketer than a high quality network …
Are Brands People Too?
September 22, 2011 Social Media Marketing
“Wait, my Facebook page needs a strategy?” Just kidding, we’re not actually starting an article with that cringe-inducing, buzz-wordy cliche of a marketing statement. That was, however, the title …
Social ROI: Critical Mass Takes a Stab
September 21, 2011 Analytics and Insights
Back in the early 2000s, people pondered whether or not websites were worth it. CEOs wondered whether or not people would even be using the internet in 15 years, …
Chicago Chefs Build Loyalty with Social Media for Restaurants
September 20, 2011 Content Marketing
Welcome to the era of the chef. Between Anthony Bourdain, Top Chef and countless others Americans have developed a bit of an obsession with fast-paced drama and eccentric personalities …
There’s an App for That: FYI Fly
September 19, 2011 Mobile Marketing
The featured app this week is FYI Fly, a location-based service that allows users to find out what’s going on nearby by searching a wealth of categories like: Arts/Crafts, Educational, Volunteer, …
Best Landing Page Designs: Threadless
September 16, 2011 Content Marketing
Whether it’s on purpose or a happy accident, when a consumer lands on your page, you’ve got a limited amount of time to reel them in. A well-structured landing …
Do Content Management Tools Damage Social Media Visibility?
September 15, 2011 Social Media Marketing
There’s a rumor circling around that Facebook discriminates against the use of friendly content management apps like HootSuite, SproutSocial and TweetDeck. These tools give community managers and social engagement …
Combining Search and Social for Superior Digital Results
September 14, 2011 Digital Paid Media
The Search & Social 101 presentation below recently caught my attention. It does a great job of highlighting the growing relationship between search engine marketing/optimization and social engagement. Check it out …
There’s an App for That: Lynx Stream
September 13, 2011 Mobile Marketing
This week’s featured app seeks to help users solve that elusive question: what happened last night? Lynx Stream is a social aggregator that collects every tweet, check-in, picture, video and status update …
The Lifespan of a Link
September 12, 2011 Analytics and Insights
Once attached to a tweet, Facebook message or email, how long does a link have to produce results? Who better to ask than the folks at URL shortening service bitly? Their …
Remembering 9/11 With Mobile Apps
September 9, 2011 Mobile Marketing
There’s no shortage of digital content memorializing the events of September 11th, 2001. Ten years later we live in a world permeated smartphones and mobile devices. That shift is reflected …
Digital Marketing Momentum Accelerates
September 8, 2011 Content Marketing
The last five years of professional marketing has seen a dramatic shift from television, print, and billboards to digital media. According to a survey by media and advertising experts …
The Daily Deals Lesson for Digital Marketers
September 7, 2011 CRM
“Are daily deals doomed?” It’s the question on the tip of Wall Street’s tongue these days. I’m pretty sure the daily deals business model will be around for a long time. …
There’s an App for That: Square
September 6, 2011 Mobile Marketing
Today we’ll cover an app called Square, which enables users to take payments on the go without having to lug around a credit card terminal or hang up one of …
Make Mobile Work for Your Audience
September 2, 2011 Mobile Marketing
The lonelybrand crew had the opportunity to spend last weekend at SocialDevCamp Chicago: Summer Camp for the Social Web. It’s a combination Conference + Unconference + Hackathon that brings …
Julien Smith on Facebook, Fads and the Future
September 1, 2011 Content Marketing
The lonelybrand crew had the opportunity to spend last weekend at SocialDevCamp Chicago: Summer Camp for the Social Web. It’s a combination Conference + Unconference + Hackathon that brings …