This is the second part of our short segment on the Rules of a Digital Summer. See Part I here.
If you thought there were only three rules to a successful digital summer, you were sorely mistaken. We’ve got more guidelines for you to abide by this summer, and this time we’re looking how brands can show off a summer mindset through company-wide changes and employee attitudes.
Don’t Fake Tan Your Website
Thinking about giving your website a makeover this summer? Don’t give it the spray tan treatment! If we’ve learned anything from the failures of former web giants, it’s that changes to website design are nearly always accompanied by heavy scrutiny and critique from its user base. Fake-tans are a quick solution to a goal that normally takes time and patience to fulfill, and the effort (or lack thereof) will show even to those with less-than-discerning eyes. So, take the time to ensure that your website has a nice, natural looking glow to it this summer and remember to look your best for all the consumers that will be checking you out.
Unwind & Unplug
The notion that the traditional vacation is dead is not an unfamiliar one. In today’s digital world, it’s almost inexcusable to allow a few emails to go unanswered, let alone be completely unattached from the world. But if the feel-good experiences of summer teach us anything, it’s that there are things more important in life than scoping out competitor’s tweets all day or voicing your opinion on new digital assets. Plus, the benefits of giving your mind a break from email are well documented, too. So go ahead. Unwind. Unplug. Enjoy.
If You’ve Got It, Flaunt It
One of my favorite things to see about a company is its personality. When a brand uses social media and its own website to show off what its employees do for fun and how the company reaches out to its community, it shows character that outsiders can relate to. Here at lonelybrand, we like to show off our impala as his attire changes with the seasons. “Branding” might be the technical term for this, but the point is that it allows potential consumers and clients to see that hey, our company is full of real people that want to work with you and want to help solve your problems.