We know that social media holds considerable sway over our purchasing decisions. A study last year showed that blogs alone had influenced purchases made by 61% of respondents. But what if a site could integrate those social recommendations into the site itself? Would consumers be interested? New research from Intent HQ says yes.
Intent’s study covered consumers from 18 to 55+ and found that, with enough of a social recommendation payoff, a significant percentage of each demographic would be willing to log in to that site using a social login, like Facebook. Here are the exact numbers:
Percentage of participants who would use a social login if they could see content their friends and family have engaged with:
Percentage of participants who would use a social login if they could get recommendations for products/gifts that their family would be interested in:
Percentage of participants who would use a social login if they could see what their friends and family have purchased recently:
Percentage of participants who would use a social login if they could be served content recommendations relevant to their interests:
Do you think this will push more sites to offer these kinds of benefits for social logins? Does it inspire you to try it for your own brand? Share your thoughts in the comments below. Or, find out how social logins can help your brand open up the social graph.
