Month: October 2013
Accessing company and personal profiles is (finally) much easier with Google Plus vanity URLs.
If your third-party social account is hacked, here are the steps you should take to return everything to normal as quickly as possible.
What is a community manager to do when his or her social sites go down? First, don't panic! Next, keep these steps in mind.
Last week, Facebook rolled out its Custom Audience feature to all ad formats. Brand marketers can now upload contact lists and target current customers.
Creating copy that appeals to multiple consumer personas is not only easier than you think, it also can boost conversions.
Now that Gmail tabs have become a normal part of online life, we wanted to check in with some marketers to hear their experiences. This is what we found.
Looking to expand your PR toolbox beyond just the likes of HARO? Giving Media Diplomat a follow could help you field more inquiries.
Tailwind acquires PinReach and takes over the Pinterest analysis service. The problem? It's coming with a price tag.
We interviewed a group of successful Indiegogoers, Kickstarters and crowdfunders to find out their best social media strategies for crowdfunded campaigns.
Maintaining customer relationships is important. We've got three types of content marketing car brands can use to help keep that relationship strong.
Many brands have abandoned letter-style emails in favor of sleeker blasts. Although this revamped approach pushes content, it's lacking in empathy.
HubSpot's Dan Zarrella analyzed over 482,000 randomly selected tweets, and found tweets with Twitter-hosted images were much more likely to be retweeted.
BizInk's Matt Wilkinson recently conducted a webinar focused on content marketing for accountants, but there are a few things to consider before jumping in.
Having your copy writers abide by the standards you set for your company will bring a consistent voice to your company's copy.
Bing recently announced pins will be included in image search results. Here are three steps brands can take to make their Pinterest pins Bing-worthy.
Promoted Pins look a whole lot like organic pins. Without rolling over the pin, the only indication that the content is sponsored is the grey text and icon seen …
Brands must constantly evolve their social growth strategies to ensure that they are not being perceived as spammy or annoying. Providing valuable content for users is critical.
When creating an effective style guide it's essential to consider your company's unique needs and establish the purposes for writing. Here are 6 things every style guide should include. …
Google hashtag searches are now tied directly to Google Plus content, which will now rotate in a column of the righthand side of the search engine results page.
Bigger is better on Facebook. EdgeRank Checker has confirmed that larger Facebook link images get more clicks and engagement than their smaller predecessors.
When you search for images on Bing, related Pinterest boards will appear right next to regular image search results from around the web.
The amount of tools and reports available for Google plus are still somewhat limited. How can you determine your best post times? Enter Timing+.
Pinterest is rolling out article pins, which will include the article’s headline, author, story description and link right on the pin. The intent is to provide teaser content for …
Rather than seeing posts exclusively in the Newsfeed or on a Timeline, we can now sift through content by topic.
There are some bits of Facebook Insights data that are easy to overlook, even though they're useful. We've identified how your brand can use them.
Writing engaging content is an integral part of marketing and promoting products for your company. By creating an organized, clear and concise style guide, you can make sure that …