Month: January 2013
More and more brands are expanding their digital marketing efforts to the wonderful world of YouTube. Fashion brands are using it to give fans a preview of their latest …
Mobile application strategy begins with development and deployment, but that’s certainly not the end of the game. No matter how snazzy or useful your app is, if no one …
Adding an AdWords campaign to your pay-per-click strategy is a great way to bring more traffic to your site. Research has shown that sponsored results account for 64.6% of …
A few weeks back we published a post on how to effectively manage a social media team. While full of great advice from some of the brightest community managers …
The timely and dynamic nature of social media attracts brands and fans alike, but the ability to make quick, off-the-cuff updates also increases the chances of making mistakes and …
Thanks to a few recent leadership shakeups, TV streaming service Hulu has been fodder for tweets and blog posts over the past several days. While we’re on the topic, let’s take …
We’ve tackled the subject of email marketing and the words you should avoid in order to boost open rates, but it’s still no easy task to craft the perfect …
An insightful and well written piece of content is invaluable, but words alone won’t result in leads or sales. Instead, you need a well-oiled conversion machine to guide your …
Happy New Year, everyone! 2013 may have just arrived, but it’s already preparing to throw obstacles our way. Following an increase of purchases being made through search engine-based queries, …
With the enormous growth of sites like Amazon and Yelp, reviews have become an increasingly vital component for online sales. In fact, studies show that 94% of marketing and …
