Seeing Poor ROI with Facebook Ads? Try These Tips
April 22, 2014 Digital Paid Media, Social Media Marketing
A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.
Tag: social ads
Facebook Enlarges, Limits Right-Hand Column Ads
April 11, 2014 Digital Paid Media
Lately, bigger is better on Facebook, and the team is preparing to expand that philosophy to the network's right-hand column ads.
Don’t Be Afraid of Programmatic Buying
April 9, 2014 Digital Paid Media
Reining data in is still possible for the rest of us brave enough to tackle the fast-paced world of programmatic buying.
Organic Backup: The Key To Paid Social Success
October 10, 2013 Social Media Marketing
Brands must constantly evolve their social growth strategies to ensure that they are not being perceived as spammy or annoying. Providing valuable content for users is critical.
Instagram Ads Coming Within The Year
September 17, 2013 Social Media Marketing
Last week Instagram’s director of business operations told the Wall Street Journal that users can expect the platform to begin selling ads “within the year.”
Twitter Goes Big with Ad Tech Acquisition & IPO Filing
September 13, 2013 Social Media Marketing
Between the acquisition of MoPub, endorsement from a former Facebook product manager and the IPO filing, it’s been quite a week for Twitter.
Twitter Speaks Out About Privacy for Tailored Ads
July 15, 2013 Digital Paid Media
In a previous post we speculated on what Twitter’s ad exchange could mean for brands. As is generally the case when it comes retargeting, privacy concerns have arisen among …
Social Ads Primarily Serve As Branding Backup
May 7, 2013 Digital Paid Media
Advertisers haven’t yet figured out an ideal measure for the success of paid social media ads, but they’re not giving up on the opportunity just yet. Nielsen’s 2013 report, “Paid …
Facebook Ad Study Focuses on Reach, Not Value
November 1, 2012 Digital Paid Media
A new study from Facebook and comScore looks to throw some weight behind Facebook paid media by showing how three major brands use ads to extend their audience. And …
Likes & Lawsuits: What’s the Deal with Facebook’s Sponsored Stories?
August 13, 2012 Digital Paid Media
Organic content with a paid media boost – that’s an appealing concept for just about any digital marketer. Of course Sponsored Stories look good on paper, but the concept …
Are Facebook Mobile Ads Doomed to Fail?
August 8, 2012 Digital Paid Media
As things stand right now, Facebook has a pretty firm grip on social advertising. The social graph gives them access to any info users offer in their profile, from age …
Is Google Building the Ultimate Online Marketing Platform?
August 6, 2012 Digital Marketing
There seems to be something big cooking over at Google Labs these days. Well aware that the future of online display advertising revolves around social, the search giant not-so-quietly scooped …
The Convergence of Media, Minds & Metrics
July 25, 2012 Digital Marketing
In this era of multiple devices, channels and screens, digital media can seem like hodgepodge of interactive elements. Building a successful marketing program means bringing everything to one table: the …
One Third of Consumers Favor Relevance of Targeted Ads
July 9, 2012 Digital Paid Media
As an Internet user, chances are you’re regularly on the receiving end of retargeting campaigns – you just might not know it yet. In case you’re unfamiliar with the …
Coca-Cola, Ford Endorse Facebook Following GM’s Pull-Out
June 25, 2012 Digital Marketing
After GM pulled its advertising from Facebook just days before its IPO debut, marketers everywhere found themselves bombarded with articles detailing why Facebook ads don’t work. After a steady …
Facebook Mobile Ads Boasting CTRs Higher than Desktop Counterpart
June 20, 2012 Digital Paid Media
Though still new to the game, the click-through rates for Facebook’s mobile ads are already higher than those on PCs. A recent study conducted by SocialCode examined more than …
Facebook to Brands: You Need Us
June 13, 2012 Social Media Marketing
A new and unapologetically pro-Facebook report from ComScore points to several reasons why the platform is worth a brand’s time and money. ComScore and Facebook itself (sponsor of the …
Bing Takes on Google, Allows Users to Consult Their World
May 15, 2012 Social Media Marketing
A couple of months ago, we wrote about Bing’s feature which allowed users to link social profiles and make searching for social accounts easier. Now, Bing is building upon …