Mobile-Friendly Sites Earn Happy Customers

A new report from Google shows that – surprise surprise – a mobile-friendly site is the key to a mobile visitor’s happiness and wallet. The survey asked 1,088 US adult smartphone users about their mobile browsing experiences.

Users Prefer Mobile Sites, But Brands Aren’t Delivering

Nearly 75% of users say they prefer mobile-friendly sites, but that’s not what they’e getting. 96% say they’ve encountered sites that are not mobile compatible.

Mobile Sites Create Return Visitors, Customers

Want visitors to come back? 74% of people said they are more likely to return to a mobile-friendly site in the future. Want to turn visitors into customers? 67% said when they visit a mobile-friendly site, they are more likely to make a purchase.

Mobile Visitors Are Impatient

61% of smartphone users said if they can’t find what they are looking for on a mobile site right away, they will give up and try a different site. And even if they like a business, 56% of users said they would use them less often if the site is not mobile-friendly.

If You’re Not Mobile-Friendly, Visitors Get Angry

When you neglect your mobile site, you neglect your potential customers – and that can do some serious damage to your reputation.

• 48% of users say they feel frustrated when they visit a site that is not mobile-friendly
• 36% say they feel like these sites are a waste of their time
• 52% said that a bad mobile experience made them less likely to engage with a company
• 48% said if a site didn’t work well on their smartphone, it made them feel like the company didn’t care about their business

When you fail to optimize for mobile, you not only miss out on new business opportunities, you risk driving these customers away for good.

Need help getting your site mobile ready? Google’s GoMo lets you create a mobile-friendly site for free. For industry-specific tips, check out these resources on how to build a mobile restaurant websites and how to target mobile CMOs.