The last five years of professional marketing has seen a dramatic shift from television, print, and billboards to digital media.
According to a survey by media and advertising experts BIA/Kelsey, by 2015 small and medium-sized businesses will devote a mere 30% of their marketing budgets to traditional advertising (down from 52% in 2010). The remaining 70% will go to digital marketing including mobile, social engagement and email marketing.
Daily deal sites like Groupon showed small and medium-sized businesses that they can drive customer acquisition using digital marketing. The next step is to focus on the same online media to engage, grow and ultimately retain these customers.
We want to know: are you quickly shifting your marketing budget to digital and if so, which areas? Drop us a comment below.
