Best Landing Page Designs: BabbaCo
August 10, 2012 Content Marketing
You may remember BabbaCo from all of the buzz surrounding their 2011 Techweek COMPETE win. Founded in Chicago by Jessica Kim, BabbaCo’s mission is to make learning fun for …
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Category: Marketing
Reporting, practical guides and reviews from the lonelybrand desk.
Category: Marketing
How To Add a MailChimp Tab To Your Facebook Page
August 9, 2012 CRM
Thanks to the large, easy-to-find icons, the apps bar on Facebook Timeline is a terrific way for brands to call attention to marketing materials. Last week we showed you …
Real-Time Search and the Changes It Brings to the Internet
August 9, 2012 Digital Marketing
Digital moves pretty fast. If you don’t stop and look around once in a while, you could miss it. – Not Ferris Bueller If the “first social Olympics” have proved …
Are Facebook Mobile Ads Doomed to Fail?
August 8, 2012 Digital Paid Media
As things stand right now, Facebook has a pretty firm grip on social advertising. The social graph gives them access to any info users offer in their profile, from age …
Consumer Complaints Gain Momentum with PublikDemand
August 8, 2012 CRM
Social Media outlet Twitter is a popular tool for users to exude product contempt, but are these chastised companies receptive to our preaching tweets? It may be tough to …
Facebook Enhances Targeting Options for Page Posts
August 7, 2012 Social Media Marketing
Several months back LinkedIn rolled out targeted updates, and now it looks like Facebook is finally following suit. The update has been released to a select group of Facebook …
Sepia-Toned Marketing: The Top Brands on Instagram
August 6, 2012 Social Media Marketing
Since it was purchased by Facebook earlier this year, more and more brands have been testing the waters of Instagram in an effort to determine whether or not the …
Is Google Building the Ultimate Online Marketing Platform?
August 6, 2012 Digital Marketing
There seems to be something big cooking over at Google Labs these days. Well aware that the future of online display advertising revolves around social, the search giant not-so-quietly scooped …
Best Landing Page Designs: Codecademy
August 2, 2012 Content Marketing
To move up in the world of digital, you’ve got to have the skills to back up your brilliant ideas. Lucky for us, Codecademy is a rich online toolbox …
Customer Testimonials Considered Most Effective Content, but Difficult to Get
August 2, 2012 CRM
A recent study conducted by TechValidate found that while consumers value customer references most, customer references are often incredibly difficult to get. The study, involving 126 leading B2B marketing …
CityMaps is the Latest in City Navigation
August 1, 2012 Digital Marketing, Mobile Marketing, Startups
Groupon, LivingSocial, MetroMix, Twitter…the list goes on and on. Which other sources do you consult before creating your coveted leisure plan? What if you could avoid the bookmark buildup …
Navigate Lolla With The Official Mobile App
August 1, 2012 Mobile Marketing
The fun is soon to begin at Grant Park, and fortunately there’s an app to guide us through it all. The Official Lollapalooza 2012 App is packed with features …
Social Data Impacts CMO Forecasting
July 31, 2012 Digital Marketing
According to a new study by Bazaarvoice, CMOs are increasingly influenced by social data, so much so that it impacts their forecasting. The study, entitled “Chief Customer Advocate: How …
6 Brands Keeping In Touch With SMS Marketing
July 31, 2012 Mobile Marketing
We’ve all experienced the spammy side of SMS – that 3am “FREE BEST BUY GIFT CARD” text with no choice to opt out. But there is actually a bright …
Pay-Per-Click Ads: An Essential Addition for Digital Strategy
July 30, 2012 Digital Paid Media
Google Ads are a common and popular tactic in every digital marketer’s arsenal. Yes, it’s possible to create organic traffic with the help of SEO tactics, but pay-per-click ads …
How To Add Instagram to Your Brand’s Facebook Page
July 30, 2012 Social Media Marketing
Has your brand embraced Instagram as a marketing tool? Whether you’re using the app for contests or to shed some light on your company culture, adding your filtered photo …
Best Landing Page Designs: Airbnb
July 27, 2012 Content Marketing
A host of community-based e-commerce, travel and social sites have cropped up in the last few years, but few are offering what Airbnb offers. The site, founded in 2008, …
Cheers to the New Untappd
July 27, 2012 Mobile Marketing
Consider yourself a beer snob? Your water-beer drinking compadres just don’t understand, do they? Now you can leave them to post about their mainstream beer on mainstream social networks, …
When Negative Reviews Make For Clever Marketing Opportunities
July 26, 2012 Content Marketing
According to the old saying, there’s no such thing as bad press. I’m certain that there are a few brands that would beg to differ, but it is true …
Laughing Out Loud: Some of the Funniest Digital Advertising Campaigns
July 26, 2012 Digital Marketing
As the web has experienced burgeoning growth over the past ten years or so, we’ve seen a simultaneous increase of online brand presence, advertising, and marketing efforts alongside it. …
Running late? Location sharing app Twist sends your ETA to alert awaiting friends
July 25, 2012 Mobile Marketing
There have been plenty of times when I have sat at a restaurant alone, not-so-patiently waiting half an hour for my friend who claims to be “5 minutes away.” …
The Convergence of Media, Minds & Metrics
July 25, 2012 Digital Marketing
In this era of multiple devices, channels and screens, digital media can seem like hodgepodge of interactive elements. Building a successful marketing program means bringing everything to one table: the …
Three Brands Excelling at CRM
July 24, 2012 CRM
Customer Relationship Management has been a popular topic of late, particularly when a brand fails to resolve issues with customers or fails to be transparent about the way they …
How Much are Brands Spending on Customer Retention Strategies?
July 23, 2012 CRM
How are brands retaining customers? Carousel30’s research indicates that 85% of marketers have customer retention strategies, and although there are trends among the strategies, the budgets allocated for them …
Zaarly Anywhere Weaves Local Commerce Into Content Across the Web
July 23, 2012 Content Marketing
For over a year now the Zaarly team has plugged away at its mission to revolutionize local commerce. I, for one, take every on-and-offline instance to banter on about …
The Evolution of a Logo
July 20, 2012 Content Marketing
Twitter’s recent logo change is just the most recent instance of a brand adjusting their logo to reflect new ventures and adjusted company image. The Logo Company explored this …
Breaking Bad Embraces the Second Screen with Story Sync
July 20, 2012 Mobile Marketing
The TV viewer of the future is equipped with two screens – and that’s not necessarily a bad thing. A new study from Pew Research reveals that 25% of …
Customer Trust and Protecting Online Privacy
July 19, 2012 CRM
According to new research by Marketing Zeus, the majority of adults still do not trust companies to protect their privacy online. Protecting their online privacy remains a top concern …
Digg’s Demise: What We Can Learn From the Fall of a Giant
July 19, 2012 CRM
During my freshmen year of college back in 2007, I had a friend who had taken a video with which we believed we could go viral and be the …
Google+ Beats Facebook on Customer Satisfaction Report
July 18, 2012 Social Media Marketing
Google+ has gotten more than its fair share of ribbing by the greater social media public, but according to the American Customer Satisfaction Index E-Business Report, it is at …