Google’s Doppl App Transforms Virtual Clothing Try-On with AI
Shopping online has become a fundamental aspect of our everyday routines, and with technological advancements, it’s becoming even more thrilling. One of the newest breakthroughs in this area comes from Google, with its Doppl app that utilizes artificial intelligence to enable users to try on clothes virtually before making a purchase. This revolutionary development is set to change the way we shop online.
The Progression of Google Shopping Features
Google has consistently been at the forefront of incorporating shopping functionalities into its offerings, recognizing that shopping is a major reason individuals utilize search engines. Over time, Google has launched various tools to improve the online shopping experience, culminating in the latest release of AI-enhanced shopping tools at their I/O 2025 conference.
AI Mode: Redefining Online Shopping
Central to Google’s shopping advancements is AI Mode, a tool that underwent significant enhancements at I/O 2025. These enhancements include the capability for AI Mode to automatically buy products when prices decrease, tracking deals across the internet to alert users when items hit their preferred price. Once confirmed by the user, AI Mode can even finalize the purchase on their behalf, simplifying the whole shopping journey.
Unveiling the “Try it on” Feature
Perhaps the most thrilling aspect of AI Mode is the “Try it on” functionality, which empowers users to virtually wear clothes using artificial intelligence. By uploading a simple photo, users can visualize how various clothing pieces will appear on them. This feature harnesses Google’s sophisticated AI technology to deliver a realistic try-on experience by evaluating the human form and clothing specifics, such as the way materials fold and fall.
Doppl: The Dedicated Virtual Try-On Application
Building upon the success of AI Mode, Google has launched a dedicated app named Doppl. Available for both iPhone and Android users in the US, Doppl is exclusively focused on the virtual try-on experience. This application allows users to try on billions of clothing items sourced from Google’s vast Shopping Graph, facilitating a personalized and engaging shopping journey.
The Technology Driving Doppl
The technology behind Doppl is an advanced image generation model specifically tailored for fashion. It comprehends the complexities of different body types and clothing fabrics, ensuring that users get an accurate depiction of how garments will fit and appear. This model preserves subtle attributes, such as material elasticity and drape, to supply a true preview of outfits.
Conclusion
Google’s Doppl app and AI Mode’s “Try it on” feature signify a major advancement in the realm of online shopping technology. By leveraging the strengths of AI, Google is transforming the shopping experience, making it more interactive and customized to individual preferences. As these innovations advance, the future of online shopping is filled with limitless potential.
Q&A
Q1: How does the virtual try-on feature function in Doppl?
A1: Users submit a photo of themselves, and the AI evaluates the image, applying clothing items from Google’s Shopping Graph to give a realistic view of how they will appear.
Q2: Is the Doppl app accessible globally?
A2: Currently, the Doppl app is accessible to iPhone and Android users in the US.
Q3: Can AI Mode automate purchases?
A3: Yes, AI Mode can monitor price drops and notify users. After user confirmation, AI Mode can finalize the purchase on their behalf.
Q4: What technology underpins the virtual try-on experience?
A4: It employs a bespoke image generation model crafted for fashion, which grasps human body types and the subtleties of clothing materials.
Q5: Are there any limitations to the Doppl app’s try-on feature?
A5: At present, it’s part of a Search Labs trial, suggesting it may have restricted availability or necessitate additional testing in diverse conditions.
