The Essential Elements of Website Conversion Rates
November 25, 2014 Digital Marketing
How are your brand's conversion rates? Are they good or bad? These are questions that every company or marketer should be asking themselves.
Month: November 2014
Selling a Promise: How Car Manufacturers Built Their Brands
November 24, 2014 Digital Marketing
What lessons can small car dealers learn from big manufacturers and how can they apply them to their digital marketing?
Hate Ads? Google Contributor Has Got Your Back
November 20, 2014 Digital Marketing
People are always complaining about ads. Most people (especially young people) complain that there is too much advertising in their lives, and it’s too disruptive. This is particularly …
Optimizing Your Ecommerce Site for the Holidays
November 19, 2014 Digital Marketing
Get tips on optimizing your ecommerce platform to optimize your holiday sales this season.
5 Digital and Social Media Marketing Trends
November 18, 2014 Content Marketing, Digital Marketing, Mobile Marketing, Social Media Marketing
Learn the latest trends in social, content, and digital marketing that will affect your brand in the near future.
Why Sainsbury’s 2014 Christmas Ad Works
November 17, 2014 Content Marketing
Why does Sainsbury's "Christmas is for Sharing" work? We take a look.
#1MillionPatriots: When Social Media Automation Goes Really, Really Wrong
November 14, 2014 Social Media Marketing
As the New England Patriots Learned with their #1MillionPatriots Hashtag, social media automation can be very, very problematic.
What Do Dr. Oz and Bill Cosby Have in Common?
November 13, 2014 Social Media Marketing
What do Doctor Oz and Bill Cosby have in common? Social media controversy.
What Keeps Brands From Making the Best Content Possible
November 12, 2014 Content Marketing
What keeps brands from making the best content possible?
Facebook’s News Feed Changes: How Should Brands React?
November 11, 2014 Social Media Marketing
How can brands take advantage of Facebook's recent news feed changes? By getting back to basics and making great content.
How a Restaurant Business Can Use Social Media to Build Relationships
November 10, 2014 Social Media Marketing
We examine some strategies restaurants can use to establish a strong social media presence.
How to Market to Men
November 6, 2014 Content Marketing
Men are becoming more and more involved in family purchasing decisions. We explore best practices to market to men.
The Weird Story of #AlexFromTarget
November 5, 2014 Social Media Marketing
Who or what is #AlexFromTarget and what does it have to do with social media marketing? Find out in this article.
What Marketers Can Learn from National Novel Writing Month
November 4, 2014 Content Marketing
Every year, thousands of people participate in National Novel Writing Month. What can marketers learn from these aspiring novelists?
4 Examples of Great Holiday Content
November 3, 2014 Content Marketing
Need some inspiration for holiday content marketing? Here are 4 examples of successful brand content for the holiday season.