Month: August 2014
Recently, the Wall Street Journal did a feature on Trading Desk Advertising. What is trading desk advertising and is it right for your brand?
Location based content marketing may just be the next big marketing trend. Get the facts on this trend and decide whether or not it's right for your brand.
CNN is losing the battle of Cable news but winning the war in the digital space. How are they outfoxing the competition? We take a look.
A good web design is one of the most important elements of a website. A beautiful and easy to navigate site can greatly increase the time on site average.
Twitter has begun experimenting with algorithms that push "Top Content" into users' feeds. Why is Twitter making this move, and how will users react?
John Oliver's rant on Native Advertising went viral, questioning the ethics of native advertising. Is it possible to be an ethical native advertiser?
The popularity of the Ice Bucket Challenge has led some brands to accept it purely for marketing purposes. These three brands brought attention back to ALS.
Why has the ice bucket challenge been so successful and what can marketers learn from its success?
Shark Week comes but once a year. Learn how brands took advantage of the feeding frenzy this year.
Shareability is incredibly important. However, problems arise when content producers think about shareability first and quality second.
Facebook recently launched ad scheduling, a process where marketers can target messages to be delivered at certain times during the day.
In recent years, the maker and DIY movements have exploded. What can marketers learn from people who build everything themselves?
Facebook introduces Mobile Ads Manager, making ad management, targeting and boosting more accessible to admins on the go.
Gatorade and DC Comics have teamed up to create a winning interactive content campaign based around superhero athletes.
Is it okay for a brand to have a Facebook page that doesn't have any actual content? Short answer: No. For the long answer, read on.
When you call them fans, followers, or customers, you handicap your ability to communicate with them. Try "people" instead.
Sharing pins has just gotten easier and more interactive. Pinterest messaging now allows users to share and chat about pins privately.
What is Saved You a Click and what does it have to do with your content marketing strategies? Learn more here.
Is Reddit advertising worth adding to your social advertising strategy? We spoke with some Reddit vets. Here's what they had to say.
The quickest path to real value in YouTube video marketing lies in forging authentic, engaging relationships with YouTube influencers.
How are brands in the book industry surviving and thriving in this digital world? They're using social media as a tool.
Remember high school essay writing? The things you learned about writing in high school make a good guide for creating great blog entries.