Recently, the Wall Street Journal did a feature on Trading Desk Advertising. What is trading desk advertising and is it right for your brand?
Month: August 2014
Location based content marketing may just be the next big marketing trend. Get the facts on this trend and decide whether or not it's right for your brand.
CNN is losing the battle of Cable news but winning the war in the digital space. How are they outfoxing the competition? We take a look.
A good web design is one of the most important elements of a website. A beautiful and easy to navigate site can greatly increase the time on site average.
Twitter has begun experimenting with algorithms that push "Top Content" into users' feeds. Why is Twitter making this move, and how will users react?
John Oliver's rant on Native Advertising went viral, questioning the ethics of native advertising. Is it possible to be an ethical native advertiser?
The popularity of the Ice Bucket Challenge has led some brands to accept it purely for marketing purposes. These three brands brought attention back to ALS.
Why has the ice bucket challenge been so successful and what can marketers learn from its success?
Shark Week comes but once a year. Learn how brands took advantage of the feeding frenzy this year.
Shareability is incredibly important. However, problems arise when content producers think about shareability first and quality second.