What is Trading Desk Advertising?
August 29, 2014 Digital Marketing
Recently, the Wall Street Journal did a feature on Trading Desk Advertising. What is trading desk advertising and is it right for your brand?
Browse the archive
Month: August 2014
Reporting, practical guides and reviews from the lonelybrand desk.
Month: August 2014
Is Location Based Content Marketing the Next Big Thing?
August 28, 2014 Content Marketing, Mobile Marketing
Location based content marketing may just be the next big marketing trend. Get the facts on this trend and decide whether or not it's right for your brand.
CNN: Using Social to Win the News Wars
August 27, 2014 Social Media Marketing
CNN is losing the battle of Cable news but winning the war in the digital space. How are they outfoxing the competition? We take a look.
Ten Tips for a Beautiful Web Design
August 26, 2014 Digital Marketing
A good web design is one of the most important elements of a website. A beautiful and easy to navigate site can greatly increase the time on site average.
Feed Changes: Twitter Pulls a Facebook
August 25, 2014 Social Media Marketing
Twitter has begun experimenting with algorithms that push "Top Content" into users' feeds. Why is Twitter making this move, and how will users react?
The Ethics of Native Advertising
August 22, 2014 Content Marketing
John Oliver's rant on Native Advertising went viral, questioning the ethics of native advertising. Is it possible to be an ethical native advertiser?
3 Brands That Accepted the Ice Bucket Challenge & Brought Attention Back to ALS
August 21, 2014 Digital Marketing
The popularity of the Ice Bucket Challenge has led some brands to accept it purely for marketing purposes. These three brands brought attention back to ALS.
The ALS Ice Bucket Challenge: Using User Generated Content for Good
August 20, 2014 Content Marketing, CRM
Why has the ice bucket challenge been so successful and what can marketers learn from its success?
How Brands Took Advantage of Shark Week
August 18, 2014 Content Marketing
Shark Week comes but once a year. Learn how brands took advantage of the feeding frenzy this year.
When it Comes to Social Content, Make it Good First. Then Consider Shareability
August 15, 2014 Content Marketing
Shareability is incredibly important. However, problems arise when content producers think about shareability first and quality second.
How to Use Facebook Ad Scheduling
August 14, 2014 Digital Paid Media, Social Media Marketing
Facebook recently launched ad scheduling, a process where marketers can target messages to be delivered at certain times during the day.
What Marketers Need to Learn from the Maker Movement
August 13, 2014 Content Marketing
In recent years, the maker and DIY movements have exploded. What can marketers learn from people who build everything themselves?
With Mobile Ads Manager, Facebook Admins Can Make the Jump to Mobile Management
August 12, 2014 Social Media Marketing
Facebook introduces Mobile Ads Manager, making ad management, targeting and boosting more accessible to admins on the go.
Gatorade and DC Entertainment Team Up to Make You a Superhero
August 12, 2014 Content Marketing
Gatorade and DC Comics have teamed up to create a winning interactive content campaign based around superhero athletes.
3 Reasons Why Your Brand’s Bare-Bones Facebook Page is Hindering Your Growth
August 11, 2014 Social Media Marketing
Is it okay for a brand to have a Facebook page that doesn't have any actual content? Short answer: No. For the long answer, read on.
People vs. Fans, Followers, and Customers
August 8, 2014 Social Media Marketing
When you call them fans, followers, or customers, you handicap your ability to communicate with them. Try "people" instead.
Pinterest Messaging Allows Users to Share & Collaborate Over Pins
August 7, 2014 Social Media Marketing
Sharing pins has just gotten easier and more interactive. Pinterest messaging now allows users to share and chat about pins privately.
Saved You a Click Takes on Clickbait
August 6, 2014 Content Marketing
What is Saved You a Click and what does it have to do with your content marketing strategies? Learn more here.
Upvotes, Downvotes & Reddiquette: Reddit Advertising Vets Share their Results
August 5, 2014 Digital Paid Media
Is Reddit advertising worth adding to your social advertising strategy? We spoke with some Reddit vets. Here's what they had to say.
4 Reasons Your Brand Should Partner With YouTube Influencers
August 4, 2014 Social Media Marketing
The quickest path to real value in YouTube video marketing lies in forging authentic, engaging relationships with YouTube influencers.
Brave New World: How Book Brands Thrive Using Social
August 4, 2014 Social Media Marketing
How are brands in the book industry surviving and thriving in this digital world? They're using social media as a tool.
High School Essay Writing Rules for New Bloggers
August 1, 2014 Content Marketing
Remember high school essay writing? The things you learned about writing in high school make a good guide for creating great blog entries.