When Pinterest became the social media darling of 2012, it eclipsed a lot of its competitors, and became the new go-to social network for brand marketers everywhere. Although Pinterest has helped convert viewers into buyers and browsers into site visitors for lots of brands, the site isn’t as ecommerce friendly as some brands would like it to be. If you’ve found that Pinterest just isn’t giving you the control or the conversion you’re looking for, take a look at these similar networks below.
The Fancy
The Fancy gives users many of the same features as Pinterest, while also integrating ecommerce and Google Plus in a more effective way. The folks at Fancy describe the network as “the ultimate place to discover, collect and buy from a crowd-curated catalog of amazing goods, places and stores,” and it allows brands and buyers to both join and utilize it. What The Fancy offers that Pinterest doesn’t is the ability for followers and users to buy the goods they discover directly through the site itself. The site takes a percentage from each sale, but reducing the time and navigation required for a user to make a purchase could be worth The Fancy’s cut. And with AmEx and Will Smith investing $53 million in the site, now might be a good time to jump on board.
Nuji
Nuji allows brands to create their own ‘stores’ through the network. Although users then purchase the product through the brand’s site itself (which helps maintain a brand’s site traffic and their share of the profits), the site’s design makes it feel more like a navigable store front. In fact, the CTA for individuals to check out the product further is simply a big blue button inviting browsers to ‘Buy It.’ Shoppers can also share their purchases and ‘re-tag’ them for their own followers to see.
Staying loyal to Pinterest? Check out our tips to help you take advantage of your pins’ lengthy lifespans.
