Kickstarter remains a largely untapped resource

Sometimes I wonder if Kickstarter will ever become a real thing. There’s a huge untapped enterprise segment for big companies to test – in real time – if consumers will prepay for a potential new product or service. Even the business-to-business segment could take better advantage of a system that forces people who want something to put their money where their mouth is.

b2b social media, b2b social media strategy

Nick Kinports (follow him on Twitter @ADMAVEN) has worked in the interactive technology world for over 15 years, and helps agencies and brands find and connect to digital audiences for profitable outcomes. Want to talk to him about how a complete digital communications program can help your agency or brand grow? Email him at [email protected]