lululemon Brand Ambassador Case Study

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New for December 2017! lululemon is one of the greatest apparel success stories of our time. But how did a small Canadian yoga studio turn into a multi-billion dollar powerhouse brand synonymous with fitness?

This 2,000-word academic case study with full footnotes and citations explores the strategy and tactics lululemon took to leverage brand ambassadors for rapid growth. Key areas covered in the lululemon case study include:

  • Creating a culture of active and engaged retail associates
  • How lululemon recruited (and still maintains) brand ambassadors for free
  • Leveraging brand ambassadors in social media and advertising campaigns
  • Competitive pressures and tactics
  • Does brand ambassador marketing have a future?

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