Building a successful digital communications program means building trust with your online audience. Targeted, engaging content delivers the right message to the right audience at the right time.
That same great content isn’t just about subject matter or “shock” value. It’s about a disciplined schedule involving your thought leaders and their expert opinions communicated in the language of your target audience. And that can mean a variety of formats and styles.
Check out some of the ways the experts at lonelybrand create and deploy digital content to accomplish real business objectives.
Engaging Blog Articles
Everybody has a blog these days. With all that noise it can be tough to get your message out. Add to that the challenge of actually composing content and growing awareness and it starts to look like another, “I’ll do it when things slow down” project. lonelybrand works with companies like yours to develop content calendars, write relevant and engaging blog posts and get the word out. Half the battle is maintaining the discipline needed to make a blog successful, and the content experts at lonelybrand provide a one-stop shop that, quite simply, makes it happen.
Webinars and Presentations
If you’re like us, you’ve probably attended webinars and online presentations in the past. You may even realize the value that these digital tools can bring to your company. But designing, programming and deploying webinars is a challenge you simply don’t have time to tackle. The experts at lonelybrand create and host amazing presentations for our clients every day. Working with experts like you we address topic, format and even style. Then we go to work populating your webinars with qualified leads receptive to your message.
Research Reports and Whitepapers
Have a revolutionary idea? Want to change attitudes and win new business while validating your unique viewpoint? Research may be a good place to start. Let lonelybrand help you identify the right questions, gather the right panelists and conduct primary research online. We’ll even analyze the data and create the final product (with your expert input of course).
Website Design and Development
Aren’t websites the obvious starting point of a complete digital communications solution? The answer isn’t always so cut and dry. Some say we’re entering a post-website era of digital communications while others note that websites are still the best way to attract and retain customers. We take a pragmatic and holistic approach to website design and development. Remember, even a great website can be a drain on resources without complementary activities driving awareness and participation.
Paid Advertising Solutions
Banners and copy-based ads are the most basic forms of online advertising. That doesn’t mean they aren’t important or won’t generate results. lonelybrand creates and places the right message in the right markets, including social networks like Facebook and LinkedIn.
Landing Page Creation and Optimization
Most companies have a diverse group of customer segments. That means the pages those customers see after clicking your ads or organic search results must be tailored. There’s a reason why landing pages are also called lead-capture pages. Make sure yours get the job done.