X Unveils “Starterpacks” to Elevate User Experience
In a move to boost user participation and refine the onboarding experience, X is preparing to launch a new feature termed “Starterpacks.” This cutting-edge initiative aims to help new users discover accounts that match their interests, ensuring the platform is more welcoming and personalized right from the start.
The Idea Behind Starterpacks
“Starterpacks” consist of handpicked collections of accounts that new users can follow based on their individual interests. This feature is intended to assist users in swiftly finding and connecting with content that resonates with them, improving their overall experience on the platform. By offering a customized list of accounts, X aspires to cultivate a more engaging and pertinent social media atmosphere.
Inspired by Bluesky
The concept of “Starterpacks” is not entirely unprecedented. In 2024, Bluesky launched a comparable feature, enabling users to curate and share lists of up to 50 accounts. These lists could be widely shared on the platform or directly sent to new users through QR codes. However, X’s adaptation of the feature stands out as the company itself compiles the lists, ensuring a premium selection of accounts.
How X’s Starterpacks Operate
As per Nikita Bier, X’s product lead, the company has diligently searched worldwide to identify leading posters across various niches and regions. These curated lists aim to help new users discover top accounts, whether they are well-known personalities or lesser-known creators, that resonate with their preferences. This strategy not only supports user retention but also encourages a varied content discovery.
Comparison with Other Platforms
X is not alone in implementing a feature akin to Bluesky’s “starter packs.” Threads introduced its variation in late 2024, presenting collections of suggested profiles in new users’ feeds. Meanwhile, Mastodon rolled out its version in 2025, granting existing users the option to opt in or out of these curated lists. Each platform’s interpretation of the feature demonstrates its distinct approach to user involvement and content exploration.
Conclusion
X’s rollout of “Starterpacks” signifies a crucial advancement in enhancing user experience by offering a more customized and engaging platform. By curating lists of accounts tailored to user interests, X seeks to streamline the onboarding process and encourage broad content exploration. As social media platforms continue to advance, features like “Starterpacks” underline the significance of personalized user experiences in nurturing community and engagement.
Q&A Session
Q1: What are “Starterpacks” on X?
A1: “Starterpacks” are curated collections of accounts that new users can follow based on their interests, aimed at boosting user engagement and content discovery.
Q2: How does X’s “Starterpacks” differ from Bluesky’s version?
A2: Unlike Bluesky, where users create their own packs, X compiles the lists itself, guaranteeing a premium selection of accounts for new users.
Q3: What inspired X to introduce “Starterpacks”?
A3: This feature draws inspiration from Bluesky’s similar tool launched in 2024, focused on enhancing the onboarding process and user experience.
Q4: How do other platforms like Threads and Mastodon compare with X’s “Starterpacks”?
A4: Threads and Mastodon feature their own versions of curated account lists, each incorporating distinctive features tailored to their strategies for user engagement.
Q5: Who curates the accounts included in X’s “Starterpacks”?
A5: The accounts in X’s “Starterpacks” are curated by the X team, which selects leading posters from a variety of niches and countries to ensure a diverse and engaging experience for users.
