Month: May 2017
When I was asked to create a roundup of noise cancelling headphones for babies I did a double take. Was I dreaming, or had Silicon Valley actually created a product …
“What’s in it for us? Show me the benefits of influencer marketing compared to everything else in my marketing mix.” It’s one of the most common challenges I tackle each …
What exactly is brand ambassador marketing in the era of the social, mobile, millennial consumer? It’s not news that every brand wants a celebrity to endorse their product. In fact, …
When it comes to measuring influencer marketing ROI, many brands have found themselves back in the Wild Wild West of the digital frontier. Measuring the ROI of influencer marketing …
