Apple TV+ Aims for Growth with MLB Sunday Night Baseball Streaming Rights
Apple is set to make a substantial move in the realm of sports streaming by pursuing the streaming rights for MLB Sunday Night Baseball. This initiative could bolster Apple TV+’s sports catalog, placing the tech company as a strong contender in the sports content landscape.
The Present Situation of Apple TV+ and MLB
Apple TV+ already features Friday Night Baseball, showcasing two games every Friday, free from interruptions. This offering started in 2022, under a deal costing Apple $85 million annually. Currently, Apple is said to be the leading candidate to acquire additional streaming rights that were previously owned by ESPN, which had a $550 million per season contract.
The Competition for MLB Streaming Rights
As Apple engages in discussions with Major League Baseball, established media companies like NBC are also competing for the same rights. Nonetheless, Apple’s proposal is rumored to be significantly greater, reflecting its dedication to broadening its sports content lineup. If successful, Apple might deliver Sunday night games to Apple TV+ subscribers, possibly integrated into the existing subscription or as a distinct paid option, akin to its Major League Soccer (MLS) service.
Financial Factors and Possible Revenue
Apple’s commitment to MLB represents a considerable investment, and the tech giant may need to pursue additional revenue sources beyond boosting Apple TV+ subscriptions. The MLB.tv service currently charges $120 a year for full access, implying Apple might consider a comparable structure to balance expenses.
Broadening Apple’s Sports Content Offerings
This initiative coincides with Apple’s broader plan to expand its sports content library. In 2024, Apple introduced a dedicated Apple Sports app, which offers live scores and statistics for multiple sports, including MLS and NBA. The company also launched the MLS Season Pass in 2023, establishing the Apple TV app as the primary hub for all MLS-related content.
In addition to MLB and MLS, Apple has expressed interest in obtaining streaming rights for Formula 1, FIFA events, and even NFL content for its Apple Vision Pro. These initiatives underscore Apple’s desire to become an influential player in the sports streaming industry.
Conclusion
Apple’s potential acquisition of MLB Sunday Night Baseball rights could greatly enhance its sports offerings on Apple TV+. Even though negotiations are ongoing and established broadcasters remain rivals, Apple’s assertive bidding highlights its commitment to expanding its presence in sports streaming.
Q&A
Q1: How much is Apple currently investing in its MLB streaming rights?
A1: Apple spends $85 million yearly for its current Friday Night Baseball streaming rights.
Q2: What might Apple TV+ subscribers expect if the MLB agreement succeeds?
A2: Subscribers could have access to Sunday night baseball games, potentially included in the existing Apple TV+ subscription or as a separate paid service.
Q3: How does Apple’s MLB agreement stack up against ESPN’s previous contract?
A3: ESPN previously had the MLB streaming rights for $550 million per season, significantly exceeding Apple’s current $85 million per year deal.
Q4: What other sports rights is Apple keen on acquiring?
A4: Apple is looking to obtain streaming rights for Formula 1, FIFA tournaments, and NFL content for Apple Vision Pro.
Q5: What is the current pricing for MLB.tv?
A5: The MLB.tv service costs approximately $120 annually for access to all games, including blackouts.
Q6: How else is Apple expanding its sports offerings aside from MLB?
A6: Apple has launched a specialized Apple Sports app for live scores and statistics, and provides an MLS Season Pass through the Apple TV app.
