Brands see Chinese New Year email marketing as an emerging opportunity.
Chinese New Year, also called the “Spring Festival”, marks the turn of the traditional Chinese calendar. With rising affluent populations in many Western countries, brands of all sizes are trying to get in on the action, celebrating with special sales and product offerings. The best way to get the word out? Email marketing.
Apple gives away Beats with clean, multi-language email announcement
Apple is known for their clean, design-centric emails that typically focus on one hero image with bright, impactful colors. This year, Apple’s Chinese New Year email promotion highlights a premium freebie with a link to a special landing page.
This year Apple is pulling out all the stops. They’re giving away Beats Solo3 wireless headphones in specific Asian markets with the purchase of certain Mac and iPhone products. Apple uses simple, clean landing pages for their email campaigns. This helps focus customer behaviors on what Apple wants them to do: Buy. Using a low cost template-based solution for landing pages like Wix can help marketers create e-commerce-enabled solutions in minutes. That means more effective emails and revenue from email marketing.
Want your own pair of Bluetooth headphones but don’t live in one of the promo countries? Head over to our roundup of Bluetooth headphones and earbuds for under $50.
Macy’s uses targeted emails based on shopper habits
The iconic retailer is cashing in on Chinese New Year with a string of targeted emails based on customers’ past shopping preferences.
Macy’s secret to developing great customer data sets include a comprehensive email marketing solution and high deliverability rates. Messages include For Him, For Her, and For You – encouraging shoppers to indulge and spoil themselves. Sale prices mimic other holidays with 15% – 50% off select merchandise.
Cunard takes to the seas with reduced fees and extra “good fortune.
The famous cruise line is offering Chinese New Year specials on travel including deep discounts and extras. As with most Chinese New Year promotions, luck plays a factor.
The image-based email is clear and to the point. The linked landing page carries more details and a “book now” button. For a limited time only, book our special offer for Chinese New Year, featuring the good fortune of the number 8. Hurry sale ends 31 January.
Ready to get started with your email marketing campaigns? Sign up for a free email marketing account with Constant Contact, and create beautiful landing pages and websites in a few clicks with Wix.
