The Essential Elements of Website Conversion Rates
November 25, 2014 Digital Marketing
How are your brand's conversion rates? Are they good or bad? These are questions that every company or marketer should be asking themselves.
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Author: Savannah Marie
Reporting, practical guides and reviews from the lonelybrand desk.
Author: Savannah Marie
6 Ways to Benefit From LinkedIn’s Publishing Platform
October 22, 2014 Content Marketing, Social Media Marketing
LinkedIn Publisher, the publishing platform that’s built into the LinkedIn website, recently became available for all users of the business networking site.
How to Incorporate SEO for Your Next Site Redesign
September 10, 2014 Analytics and Insights, Digital Marketing
When considering a site redesign, aesthetics are important. But incorporating a foundation of SEO from the ground up is a vital part of your site's success.
Ten Tips for a Beautiful Web Design
August 26, 2014 Digital Marketing
A good web design is one of the most important elements of a website. A beautiful and easy to navigate site can greatly increase the time on site average.
5 Ways to Outsmart Facebook’s Organic Reach Issues & Connect With Your Audience
July 29, 2014 Social Media Marketing
Facebook’s organic reach issues don’t have to drag down your social marketing scheme. These five changes will do wonders for your reach.
How to Show the Community and Your Employees that your Company Has a Big Heart
June 24, 2014 Social Media Marketing
No matter what kind of business you’re involved with, doing good for others can involve more than just writing a check and putting it in the mailbox.
5 Tips to Landing Big Clients (Even if You’re a Startup)
June 19, 2014 Startups
Every small business owner dreams of landing a series of “known” clients. However, it's easier said than done. Read on to learn five ways to snag a client!
Why Successful Father’s Day Marketing Strategies Strike an Emotional Chord
June 13, 2014 Content Marketing, Digital Marketing, Social Media Marketing
Father's Day is no longer being ignored by retailers, and marketers are using emotions to strike a chord with their audiences.
5 Ways to Turn Customers into Brand Ambassadors
May 23, 2014 Social Media Marketing
Thanks to brand ambassadors, you can have the praises of your product or service being sung almost constantly. Read on to learn more about loyal consumers.
A Melding of the Minds: Marketers and Journalists
May 20, 2014 Content Marketing
Marketers and journalists have a reputation for clashing over content creation and marketing. Read on to find out how they can work together.
Facebook’s Evolution from Social Platform to Content Publisher
May 6, 2014 Content Marketing, Social Media Marketing
Initially thought of as a community-building platform, it appears that Facebook is destined to shift toward content publishing from a marketing perspective.
Why Brand Storytelling Beats Native Advertising Every Time
April 25, 2014 Content Marketing
The FTC is cracking down on native advertising. Don't stress over the problem, focus your efforts on the brand storytelling solution.
Getting Visual with Social Media
April 17, 2014 Social Media Marketing
People respond better to visual communication – which means they respond better to visual social media marketing.
How to Push the Limits with Brand Marketing
March 10, 2014 Content Marketing
Though it can be risky to embrace outrageous forms of brand marketing, it can pay off with increased buzz for your business and increased sales.
Make Storytelling the Star of Your Content Marketing
January 8, 2014 Content Marketing
Who doesn't love a good story? Think back to the stories you enjoy hearing and incorporate them into your content marketing strategy with these tips.